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Analysis Why Brands Like Rent the Runway Are Adopting the Access Economy

From PSFK's Back-To-School Deck, here's how two companies are adapting to the needs of their customers by renting out their merchandise

Children How Brands Like IKEA Are Supporting Today's Kids With Self-Care Havens

From PSFK's Back-To-School Deck, here's how two brands are positioning themselves as lifestyle partners for consumers with kid-friendly, wellness-focused products and services

Health Target Launches Insight-Informed, Sensory-Friendly Home Collection For Kids

In an effort to provide home goods that cater to kids' needs, Target collected insights from parents to design furniture, cushions, blankets and more that are sensory-inclusive

Brand Activation & Immersion Parents Can Ask Alexa To Check Their Baby Apps And Devices

As one of the biggest baby gear retailers, Amazon is launching a Baby Skill Activity API, letting parents update baby apps and baby care devices to monitor feedings, changing times, weight and more through voice control

Advertising How Brands Like Influenster And Taobao Are Educating Consumers With Video Content

Shoppable online video provides engaging and easy-to-consume means to educate consumers about products and services, as well as connects them with industry experts via social media

Beauty Interview: Shopping Platform MASSE Lets Friends Share Product Recommendations

To help consumers wade through the overabundance of items available online and avoid unreliable reviews, MASSE is enabling social commerce between friends and family to share and recommend products

Home Op-Ed: Reinventing The Smart Home Sector With Intuitive & Proactive Technology

Using analysis pulled from our research reports, PSFK founder Piers Fawkes shares his insights on why the potential of the connected home never materialized, and how tech companies can more seamlessly and successfully serve the needs of today's consumer

Entertainment Interview: How Walmart's Digital Concierge Service Uses Omnichannel Conversational Commerce To Make Shopping Convenient And Personal

In this interview, Jetblack CEO and co-founder Jenny Fleiss explains how her members-only service aims to revolutionize how people shop by combining the convenience of ecommerce with the customized attention of a personal assistant

Shopper Marketing & Promotion Amazon VR Booths Let Users Interact With Products During Prime Day

Using Oculus Rift's VR system, shoppers are able to browse some of Amazon’s featured brands and promotions while inside virtual household rooms, spanning bath & beauty, kitchen & dining, fashion spaces and more

Shopper Education & Assistance Walmart's Online Shopping Feature Lets College Kids Buy A Complete Dorm Look

With 'Buy The Room,' students will be able to purchase everything for their new apartment with one click of a button, as the new feature makes it possible to add a group of items to the cart and purchase a complete look

Packaging & Product Engagement IKEA's AR App Helps Kids Dream Up Cardboard Box Creations

The mobile application suggests cardboard art projects in response to photos users snap of their leftover IKEA boxes, repurposing the cardboard materials as well as offering an interactive family activity for the brand's customers

Merchandising & Curation Op-Ed: Why AI Won't Replace The Human Touch In Brand Marketing

The best brand experiences will prioritize human connection, with 'silent' tech working in the background, argues Mirum strategist Kimberly Gossard

Retail How To Create Engaging Brand Stories Using The Power of Scent

Scent can be evocative, alluring or even repulsive—and now constitutes a tactic brands are employing in their services as well as in complementing promotional stories about the company

Retail How Personalized AI Assistance Allows Users To Feel More Human

Services from home assistants to mood monitors utilize AI to improve productivity or give us peace of mind

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