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Op-Ed: Why AI Won't Replace The Human Touch In Brand Marketing

The best brand experiences will prioritize human connection, with 'silent' tech working in the background, argues Mirum strategist Kimberly Gossard

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Special event centereon winning strategies for DTC retail

January 16, 2019 | New York City
Expert

Kevin Lavelle is the founder and CEO of Mizzen+Main, an apparel brand that uses synthetic fabrics that resist wrinkles and wick moisture as well as gym clothes, but with the buttoned up look of Brooks Brothers. Before starting the clothing brand he was a management consultant and then an energy investment analyst.

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Technology should be designed to bring things into focus and make us calm, anthropologist Amber Case argues

August 1, 2018

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