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Peter Sena II: How Context-Rich Experience Design Is Opening Up Brand Opportunities

The founder of innovation & design firm on how to shift from creating 'louder ads' to doing things that ladder up to better brand experiences

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A Preview To The Fully Empowered Consumer
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To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
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Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers

September 27, 2017

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