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How Luxury Brands Like Fendi And Sephora Are Engaging Customers With Immersive Pop-Ups And Conventions

From Roman piazza-inspired pop-ups to 'phygital' interactive experiences, retailers are continuing to develop immersive activations that showcase as well as educate consumers on the latest product offerings

Event

Every year, PSFK explores the most important topics in retail and the customer experience. For 2019, our annual event will unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space.

January 16, 2019 | New York City
Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement

August 8, 2018

Ideas We Are Tracking

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