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Op-Ed: What Retailers Should Consider Before Using (or Losing) Augmented Reality

Author Ricky Bacon explains how before writing off AR altogether, retailers can consider using the technology by focusing on how it can help them meet their core customers' needs and preferences, ultimately serving to differentiate their brand


Special event centereon winning strategies for DTC retail

January 16, 2019 | New York City

Slack Research Team Lead Christina Janzer says that brands can build a user‑friendly product if they care to listen to how people feel about the product and the pain points they’re experiencing.

September 17, 2018

Ideas We Are Tracking

Big Lots drives sales by focusing on increased furniture offerings, tapping consumer interest in home investment
Liat Zakay. CEO, Donde
Harnessing power of Magic Leap, Wayfair allows users to test furnishings in their living spaces as 3D products
The number of renters in the U.S. grew faster between 2005 and 2015—from 9 million to 43 million families—than in any other 10-year period
IKEA opens first store in India complete with 1,000-seater restaurant offering shoppers vegetarian options
90% of the customers who try to make a purchase through Amazon’s Alexa don’t try again
Erika Sirimanne. Head of Home and Garden Research, Euromonitor
Flipkart launches second loyalty program to compete with Amazon Prime, offering faster and free delivery, early access to sales and better customer support
Overstock.com to launch real estate platform, giving landlords and tenants a portal for renting, buying and managing real estate all in one place
With Lay-Z-Boy’s purchase of Joybird, the furniture brand is looking to appeal to younger consumers
A look at IKEA’s push into India, where it’s set up a testing ground for its e-commerce offerings
Globally, Amazon accounted for slightly more than 60% of smart speaker shipments; Google accounted for 31%
Parachute continues to grow by 400% on yearly basis since launch, showing DTC startups are ready to take over established retail landscape
Home Depot to make same- or next-day deliveries available to 90% of U.S. market

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