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Readers Can Buy Clothing, Home Goods Through Author's Digital Book

Called shopfiction, the experience introduces a literary take on content and commerce that's designed to engage consumers while driving brand sales, letting customers shop links embedded into the book's pages

Event

Save the Date: On January 16, 2019 PSFK will host a special half-day event centered around our upcoming Future of Retail 2020 report

January 16, 2019 | New York City
Expert

Bill Moffett is the Global Industry Senior Product Marketing Manager for Microsoft where his responsibilities include working with the R&D team to help develop product roadmap and messaging strategies, managing the competitive climate that Microsoft's manufacturing solutions are involved in, building field-facing marketing assets and being a spokesperson to customers, partners and Press/Analyst audiences.

Video

Prison inmate turned fitness CEO Coss Marte discussed how he went from selling drugs on a street corner to running a company at Saks 5th Avenue, alongside racks of designer clothes and shoes.

September 27, 2017

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