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Op-Ed: What Retailers Should Consider Before Using (or Losing) Augmented Reality

Author Ricky Bacon explains how before writing off AR altogether, retailers can consider using the technology by focusing on how it can help them meet their core customers' needs and preferences, ultimately serving to differentiate their brand

Event

Special event centereon winning strategies for DTC retail

January 16, 2019 | New York City
Video

Professor at Temple University and Author Devon Powers believes that if we start to treat trends as we do technologies we’d be able to problem-solve our way through the biggest societal ills

September 6, 2018

Ideas We Are Tracking

Daniel Farrar. CEO, Switchfly
Customers spend an average of 66% more per transaction when online retailers suggest additional related product options
Amazon opens first cashierless Go store outside Seattle, this time in downtown Chicago
55% of U.S. households are Amazon Prime members
Audi is partnering with Amazon and VW Group unit Electrify America to produce its first all-electric SUV, due next year
UK grocery chain Waitrose partners with last mile delivery start-up On the dot for two hour delivery
Harlan Bratcher. Global Business Development Head, JD Fashion
When consumers encounter out-of-stocks when shopping in stores, 29% will then go to Amazon and buy online
Amazon launches program incentivizing brands to utilize “frustration-free” packaging
Based on data findings from Salesforce’s annual retail report, 75% of customers state they want to receive personalized offers from retailers
Bloomingdale’s rolls out WellChemist clean beauty shop-in-shops to nine locations
Spire Health Tags, which attach to clothing and collect the wearer’s health data now available to Apple Store customers
ColourPop Cosmetics collaborates with Disney to create a Princess-themed limited edition make-up collection
Customer service increasingly moves to text messaging, catering to younger generations who prefer it to talking on the phone

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