Retail Hotels, Hospitality & Travel Latin America

Brand Activation & Immersion JFK Travelers Can Stay In Retro Hotel Built Inside Abandoned TWA Terminal

Called the TWA Hotel, the retro-inspired space references its midcentury origin as a terminal for the defunct airline, and will transform the landmark into on-site accommodations for added convenience

Fashion & Apparel How Heritage Brands Are Maintaining Their Legacy Through Emotional Connection

In an excerpt from PSFK’s New York Retail Innovation Guide, top heritage brands in the city are connecting with consumers using immersive opportunities, exclusive offerings and purposeful collaborations in order to revitalize their legacy

Hotels, Hospitality & Travel Hudson Group Merges Travel Retail Experience With Tourism At Empire State Building

The New York City landmark elevates the traditional retail experience by reinventing the gift store venture while catering to its high-volume global tourism

Automotive Coachella Guests Can Ship Their Festival Gear To A Local Amazon Locker

Highlighting the agility of its business and flexibility of its delivery options, the e-tailer will set up an array of its pickup lockers on the festival grounds to meet attendees' in-moment needs

Customer Experience Journey Nomadic Modular Hotel Enables On-Demand Immersive Stays

The Flying Nest is AccorHotels' latest concept that uses shipping containers to build accommodations where guests of outdoor or temporary events can stay in proximity to their destination, catering to travelers' rising demand for immersive and unique experiences

Luxury How Department Stores Like Nordstrom Remain Relevant In The Digital Age

As detailed in PSFK’s 2019 New York Retail Innovation Guide, legacy department stores and innovative new retailers maintain their status as destinations in the age of ecommerce by offering immersive experiences and exclusive events

Retail H&M Debuts Spring/Summer Collection In An Immersive Desert Event

H&M is premiering its latest studio collection not on the catwalks of Paris, but in the sands of Sedona, taking influencers for a three-day experiential adventure designed to heighten engagement through theatre

Home How Tech-Focused Retailers Like Sony Are Enabling Next-Gen Store Experiences

New York retailers are utilizing technology to empower sales associates and turn the store visit into a dynamic, personalized experience

Loyalty & Membership How Brands Like Chanel Reinvent The Store To Make Luxury More Engaging

In the following excerpt from PSFK's 2019 New York Retail Innovation Guide, find out how luxury retailers from Gucci to Ralph Lauren are using digital integrations and immersive installations to communicate the brand’s heritage and craftsmanship and drive engagement

Delivery & Logistics Panel Discussion: New Destinations For Airport Retail

Experts weigh in on how retailers are increasingly looking at airports as a place to engage consumers, creating experiences out of what was once idle downtime by catering to their in-moment needs with popups, services, app integrations and more

Shopper Marketing & Promotions Virgin Holidays Store Invites Passengers On A Virtual Rollercoaster

The travel brand's recently launched immersive store offers customers the chance to not only preview premium flight experiences, but also try out its nail bar, drinks bar, kids play area, VR rollercoaster and more

Beauty How Brands Like Lululemon Encourage Interaction With Collective Experiences

Digital and physical activations from festivals to book clubs bring fans closer to the brand, moving beyond product offerings to offer social events that foster engagement and drive awareness

Events How Brands Like Marriott And Standard Hotels Cultivate Community Through Group Activations

Harnessing the power of community, brands and establishments are cultivating their own networks for customers that enable sharable and memorable experiences

Merchandising & Curation LVMH-Owned Cruiseliner's ‘Sensory Shopping Journey’ Offers Guests Experience-Driven Luxury Retail

Themed retail concepts, exclusive experiences and immersive events that tap into consumers' five senses give this cruise ship a point of difference when it comes to luxury retail and entertainment at sea