Retail Hotels, Hospitality & Travel Children

Brand Activation & Immersion Singapore's Changi Airport Offers Travelers Experiential Retail And Leisure Complex

The Singapore hub is inviting travelers to dine, shop and stroll through gardens at its Jewel shopping center, joining the trend around travel establishments investing in on-site destinations

Entertainment Walmart VR Experience Turns Big Box Retailer Into An Entertainment Destination

Showcasing the launch of its merchandising startup, Walmart partners with Dreamworks Animation for a virtual-reality parking lot popup inviting shoppers to enter the realm of How To Train Your Dragon

Hotels, Hospitality & Travel Virgin Holidays Store Invites Passengers On A Virtual Rollercoaster

The travel brand's recently launched immersive store offers customers the chance to not only preview premium flight experiences, but also try out its nail bar, drinks bar, kids play area, VR rollercoaster and more

Loyalty & Membership Cartoon Network Brings Its Shows To Life With Themed Hotel

The hotel will serve as complement to Lancaster, PA's Dutch Wonderland Amusement Park, and offer guests the chance to immersive themselves in their favorite animated shows

Children Lego's Flagship Store Encourages Kids' Creativity With Interactive Facility

The store encourages children to build their own cities of the future, providing interactive areas where kids can learn about modern architecture and environmental impact

Beauty Interview: How Walmart's Digital Concierge Service Uses Omnichannel Conversational Commerce To Make Shopping Convenient And Personal

In this interview, Jetblack CEO and co-founder Jenny Fleiss explains how her members-only service aims to revolutionize how people shop by combining the convenience of ecommerce with the customized attention of a personal assistant

Retail Hotel's Wearable Bracelets Let Resort Guests Shop At Neighboring Merchants

The accessory connects to hotel chain Meliá's app, enabling guests to easily access their hotel rooms and pay for any resort-related purchases at various participating retailers

Brand Activation & Immersion Waldorf Astoria And Hamleys Create An Immersive Offer For Kids

The luxury hotel's youngest guests can have a tea party with a life-sized Hamleys bear during their stay, an offer that functions as an engaging and experiential extension of the brand's guest accommodations

Advertising Op-Ed: The Rise Of The Discerning, Enabled Consumer Has Disrupted The Agency Model

‘State of the Digital Nation’ series author and former ustwo owner Jules Ehrhardt explores how the era of the empowered consumer caught the ad industry off guard, prompting a crisis for the agency model

Hotels, Hospitality & Travel Virgin Holidays Entices Travelers With New Experiential Store

Virgin Holidays opened the ultimate consumer-focused travel store, complete with VR experiences and refreshments

Grocery, Convenience & Supermarket Op-Ed: Creating A Multi-Sensory Brand Experience

Miraya and Liang, co-founders of Desserts Goals, have created a multi-sensory strategy that all brands can learn from and be inspired by

Syndicated Inside The Booming Business Of Nation Branding

These days, every place in the world wants to market its unique identity—and an industry has sprung up to help put them on the map

Children Code Like A Preschooler At This New York City Pop-Up

A West Village pop-up shop from Primo Toys invites kids and adults to play with Cubetto, a tactile toy that teaches coding basics

Banks, Insurance & Financial Services Why Celebrities Are Developing Their Own Bitcoin-Style Cryptocurrencies

Wu-Tang Clan’s Ghostface Killah becomes latest public figure to gamble on initial coin offerings to generate serious money

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