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Kit-Kat Helps Mitigate Delayed Travelers' Woes With Free Candy

As a way to improve the customer airport experience while providing advertising for the candy brand, passengers at the São Paolo airport can scan their boarding pass and receive a treat if their flight is delayed

Event

During a webinar on Friday, June 22 at 12pm EST, the PSFK research team will be presenting findings from our newest trends and innovation debrief, the Shopper Marketing Debrief

June 22, 2018
Expert

Jonathan is the CEO of Wire, a modern communication network that weaves together text, talk, pictures, video and music into beautiful conversations. He has two decades of experience shipping products in startups and more established enterprises such as Time Warner Communications, Camino Networks, Skype and Microsoft. He was a pioneer in the earliest consumer broadband services, the industry’s first mass market commercial SIP products, and the advanced internet audio and video signal processing stack’s included in Skype and webRTC. Jonathan graduated with a Master of Business Administration from the University of Hawaii at Manoa and a Bachelor of Arts in Law and Society from the University of California at Santa Barbara.

Video

Prison inmate turned fitness CEO Coss Marte discussed how he went from selling drugs on a street corner to running a company at Saks 5th Avenue, alongside racks of designer clothes and shoes.

September 27, 2017

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