Retail Hotels, Hospitality & Travel Gen Z

Beauty Coachella Attendees Can Shop Their Festival Necessities On Amazon Storefront

The etailer launched a digital storefront designed to function as a one-stop-shop for attendees' festival needs, aligning with younger consumers through occasion-based marketing

Analysis Interview: How A Wedding Planning Platform Caters To Modern Nuptial Needs

Zola brand director, Jennifer Spector, explains how the site consolidates the complex wedding planning process with today's couples in mind, building its functionalities around consumer feedback, needs and lifestyles

Automotive Rideshare Convenience Box Lets Passengers Pay For Their Purchases Through Venmo

Venmo is making it easier for rideshare passengers to purchase snacks and amenities from Cargo's convenience boxes, targeting millennial and Gen-Z demographics by enabling payment through its peer-to-peer app

Fashion & Apparel Retail Leaders From Away, Rent The Runway And More On Understanding The Customer

As consumers' relationships with brands move beyond the transactional, retailers find it increasingly important to integrate meaningfully into their customer's lifestyle

Brand Activation & Immersion Waldorf Astoria And Hamleys Create An Immersive Offer For Kids

The luxury hotel's youngest guests can have a tea party with a life-sized Hamleys bear during their stay, an offer that functions as an engaging and experiential extension of the brand's guest accommodations

Cafe & Restaurant McDonald's Tests International Menu Items In U.S.

A new Chicago flagship restaurant offers  meal options from worldwide locations and uses social listening for feedback

Gen Z Marriott's Innovation Lab Hotel Is Trying To Appeal To Future Generations

Guests at this lodging can thumbs-up or down experimental services geared toward millennial and Gen Z clientele

Advertising Sofia Hoflin: Why Keeping a Diary Can Make You a Better Story Designer

Percolate's Director of Communications Design on why keeping a diary changed her entire perspective on the creative process, and how it may change yours, too