Latest Trend Reports
During a webinar on November 14 at 12pm EST, the PSFK research team will be presenting findings from our newest trends and innovation debrief, the Last-Mile Debrief
FutureCast is an insights and analytical marketing consultancy that helps organizations design products, experiences, and activations for the future through Millennial research and consulting. Utilizing consumer research, data-based strategies, and predictive analytics, FutureCast also designs targeted marketing programs that are driven by quantitative Millennial behavior and needs.
In our latest webinar, PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling unpacked the DTC opportunity by examining key trends that will impact everything from supply chain and technology infrastructure to store design and service to CRM and loyalty systems