Retail Hotels, Hospitality & Travel Millennials

Brand Activation & Immersion Vacation Platform Vacasa And Wayfair Homegoods Launch Interior Design Program

Vacasa is hoping to gain consumer appeal by helping its vacation rental owners furnish their spaces with the retailer's trendy and affordable designs

Beauty Coachella Attendees Can Shop Their Festival Necessities On Amazon Storefront

The etailer launched a digital storefront designed to function as a one-stop-shop for attendees' festival needs, aligning with younger consumers through occasion-based marketing

Fashion & Apparel Interview: How A Wedding Planning Platform Caters To Modern Nuptial Needs

Zola brand director, Jennifer Spector, explains how the site consolidates the complex wedding planning process with today's couples in mind, building its functionalities around consumer feedback, needs and lifestyles

Hotels, Hospitality & Travel Interview: Summersalt Founders On Building An Ecommerce Community With Content

Swim and travel-wear brand Summersalt is rolling out a new content platform, The Forecast, to enhance its community by speaking to customers in an authentic way

Cafe & Restaurant McDonald's Tests International Menu Items In U.S.

A new Chicago flagship restaurant offers  meal options from worldwide locations and uses social listening for feedback

Millennials Chinese Travel Platform Powered By User-Generated Reviews

The startup Mafengwo is born from an online community Millennial travelers

Automotive Uber's Next Loyalty Strategy Is Through A Credit Card

Following a tough year, the car-hailing app gets its own plastic

Advertising Millennials Are Getting Their Own Airline Thanks To Air France

Joon is specifically targeting a young working clientele

Retail Millennial-Geared Platform Rewards Budget-Minded Business Travelers

TravelBank promises to give employees more travel choices while simultaneously helping businesses spend less money

Hotels, Hospitality & Travel PSFK 2017 Speaker Interview: How To Appeal To The Next-Gen Traveler

We interviewed PSFK 2017 speaker Noreen Chadha about the idea behind building an affordable, boutique hotel that appeals to the next generation traveler

Op-Ed Marketing Pioneer: What This Holiday Season Means For Millennial Shoppers

Dallas Lawrence of the Rubicon Project shares why holiday cheer is all about likes, views and retweets

Gen Z Marriott's Innovation Lab Hotel Is Trying To Appeal To Future Generations

Guests at this lodging can thumbs-up or down experimental services geared toward millennial and Gen Z clientele

Home How Best-In-Class Companies Are Driving Change In the Retail Marketplace

A look inside SamplingLab, a store-slash-focus-group that lets customers test out products and pay with their opinions

Innovation Jeff Fromm: From Baby Bumps to Big Disrupters, 6 Trends That Will Shape 2016

Millennial marketing firm on the trends that will shape 2016