Retail Hotels, Hospitality & Travel USA

Advertising Interview: Marriott On Elevating The Business Travel Experience Through Local Culture

Aiming less to compete with Airbnb and more to enhance the traditional business stay, Marriott's Renaissance brand of accommodations builds on the standard experience its customers expect by curating mini adventures and integrating local culture into its design to help those on quick trips return with a unique and sharable stay

Analysis From Marriott To Vans, How To Build Loyalty With Exclusive Members-Only Clubs

From PSFK's Loyalty Debrief, here are three examples of how contemporary retailers are leveraging members-only access to develop stronger bonds with customers and fans

Brand Activation & Immersion How The Trend Of Untethered Lifestyles Is Driving Modern CX

PSFK partner Scott Lachut on the emerging, innovative approaches leveraged to interact with consumers who are always on the go

Fashion & Apparel How Leading Brands Like Jetblack Are Driving Engagement With Messaging Assistance

Spanning verticals from luxury and apparel to travel and cryptocurrency, today's most innovative retailers and services are fostering consumer engagement through messaging capabilities

Delivery & Logistics Digital P2P Platform Offers Book Access For Literature-Scarce Venezuela

Ongoing humanitarian crises in the South American country inspired an innovative peer-to-peer analog book exchange, helping citizens form networks to access increasingly scarce literature

Hotels, Hospitality & Travel Airbnb Enters Luxury Hotel Space With New York Skyscraper Properties

The homesharing app hopes to capture the spend of its millennial demographic as they age into professional travel and increased income with apartment-style suites at Rockefeller Plaza

Consumer Goods Storefront Op-Ed: Three Reasons To Open A B2B Pop-Up Store

Author Allison Hékimian makes the case for using the typical B2C strategy for business relations, explaining the opportunity to establish resource partnerships and reinvent the showroom concept

Automotive Ford Enhances The Ownership Experience With Rewards Program And At-Home Repairs

Ford is aiming to create an ecosystem for customers, further training staff and enabling on-demand repair services alongside launching a loyalty program

Design Los Angeles' Halcyon Hotel Is An Experiential Extension Of A Candle Brand

The hopsitality-meets-candles hotel is a forthcoming concept focusing on mood, scent and storytelling for an immersive boutique experience

Home Vacation Platform Vacasa And Wayfair Homegoods Launch Interior Design Program

Vacasa is hoping to gain consumer appeal by helping its vacation rental owners furnish their spaces with the retailer's trendy and affordable designs

Merchandising & Curation PAX Partnership Elevates 4/20 And Expands Cannabis' Place In Tourism And Luxury Retail

Portable vaporizer brand PAX is partnering with TAO Los Angeles and the Dream Hollywood hotel to sell and educate on its products in an environment defined by luxury and hospitality

Features How Innovative Beverage Retailers Like Johnnie Walker Are Enabling Immersive Brand Experiences

From beer-themed airliners to experiential retail stores, here's how today's leading beverage brands are driving engagement with customers

Beauty Coachella Attendees Can Shop Their Festival Necessities On Amazon Storefront

The etailer launched a digital storefront designed to function as a one-stop-shop for attendees' festival needs, aligning with younger consumers through occasion-based marketing

Retail Galeries Lafayette Launches Paris Concept To Invigorate Department Store Scene

The Paris retail mainstay is opening an outlet on the Champs-Elysées as an experimental fashion laboratory for cutting-edge brands and digital tech, aiming to create a day-trip destination for tourists and luxury customers alike