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Retail Hotels, Hospitality & Travel USA

KLM Airlines Is Building Brand Awareness With An ATM, Radio Station And Restaurant

The Dutch airline is marshaling a series of activations in response to consumer insights indicating a lack of awareness in its target market, hoping to drive engagement with interactive and informative community experiences

Event

During a webinar on November 14 at 12pm EST, the PSFK research team will be presenting findings from our newest trends and innovation debrief, the Last-Mile Debrief

November 14, 2018
Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement

August 8, 2018

Ideas We Are Tracking

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