Retail Wellness Asia

Case Study T.J. Maxx Shoppers Can Connect And Share Inspiration Through Interactive Mirrors

In a powerful new marketing campaign, the discount chain lets store shoppers share personal stories through video-enabled changing room mirrors to inspire and boost confidence

Brand Activation & Immersion Expert Insight: Designing A Pop-Up That Feels Like Home

PSFK sits down with Éva Goicochea, the CEO and founder of sexual wellness brand Maude, to find out how her brand's summer brick-and-mortar outpost, Staycation, reconceptualizes the popup

Automotive In Denmark, A New Gas Station Design Promotes Wellness And Clean Air

The COBE station recharges an electric car in only 15 minutes while providing drivers with a clean and calm atmosphere, a far cry from conventional gas stations

Cafe & Restaurant Lululemon's Experiential Chicago Store Is A One-Stop Wellness Oasis

Jumping on the trends of wellness and immersive retail, the athletic brand opened a massive store in the Windy City with an in-house cafe and a dedicated workout floor for yoga and mediation

Entertainment Music-Driven Meditation Service WAVE Delivers The Ultimate At-Home Mindfulness Experience

PSFK speaks with co-founders Mason Levey and Brad Warsh on the consumer-driven strategies behind the experiential wellness offshoot of a popular New York studio that answers demand for elevated at-home meditation

Health Maude Redefines Sexual Wellness With Cozy Brooklyn Pop-Up

The personal care brand's Staycation pop-up features special events and a curated selection of products from other like-minded companies, turning the sex shop into a wellness destination

Analysis DTC Apéritif Brand Haus Is Reinventing The Drinking Experience For Mindful Millennials

PSFK learns about the new, low-alcohol spirits brand catering to modern consumers who want a social and modern drinking experience without the negative side effects (and associations), and who value transparency as well as thoughtful design

Design The Active Lifestyle Hubs Bringing Health And Wellness To A Growing Mid-Atlantic Region

As D.C and Philadelphia emerge as leaders in retail innovation, these wellness-based spots are a must-see for locals and tourists alike

Food & Beverage Multi-Sensorial Pop-Up Introduces Horticulture Through Local Farming And Workshops

Billed as an experiential introduction to "HortiTainment," a mixture of horticulture and entertainment, the temporary retail activation is a glimpse into the wholesomeness achievable when nature is introduced to urban spaces

Fashion & Apparel How Stores Like Macy's Are Using Immersive Spaces To Educate Shoppers

To bring their brand to live in memorable ways that resonate with consumers, big box retailers and startups alike are turning to live experiences like hands-on demos and workshops to help customers discover organically

Features Health X Tech Startup Thorne Is Filling A Gap For On-Demand, Curated Care

PSFK speaks with CEO Paul Jacobson to learn more about the wellness company's customized at-home health kits and a recent tech-driven NYC pop-up experiential activation to offer an alternative education

Beauty DTC Brand Kinfield Elevates Outdoor Essentials For Modern Consumers

Kinfield is an outdoors beauty and personal care brand meant for on-the-go consumers who value all-natural ingredients, uniquely positioning itself at the juncture of green products, healthy living and the experience economy

Merchandising & Curation The Brands Building Beauty From The Inside Out With Ingestibles

In a wellness-obsessed culture, consumers are increasingly keen to take care of their health for aesthetic reasons as well, something brands from Bobbi Brown to Dirty Lemon are catering to with beauty-enhancing supplements and foods

Loyalty & Membership Clinicube Helps More Doctors Open Practice With Coworking Facility Format

As private practices fall out of favor (and affordability) with millennial doctors, Clinicube's medical coworking provides a much cheaper solution and helps practicioners offer more personal care

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