Retail Wellness Millennials

Beauty Interview: How Fur Established A New Personal Care Category By Embracing Inclusivity & Self-Acceptance

The maker of products for intimate haircare is reaching modern consumers of all ages with DTC and wholesale tactics paired with a dialogue emphasizing diversity and choice

Health How Brands Like FitBit Are Employing Technology And DTC Services In Pet Health

Pet healthcare brands and providers are engaging a new wave of millennial owners with tech-driven wellness and direct-to-consumer veterinary services

Delivery & Logistics How Retailers Like Petco Court Millennials With Wellness-Oriented & DTC Pet Food

From PSFK's Engaging Millennial Pet Owners report, here's how four brands are appealing to the young demographic with premium pet food products and services

Brand Activation & Immersion Hemp Beverage Startup Recess Opens Adult Playground For Stressed Workers

The wellness beverage brand opens a lively popup experience designed to provide a recreational reset for overstressed creatives

Millennials Op-Ed: Why Cannabis Retailers Should Invest In Experiential

Jeffrey Hill explains the opportunity emerging cannabis retailers have to create experiential retail from the start, and how companies that focus on interactive experiences that engage and nurture millennial customers on and offline will prevail in a competitive marketplace

Food & Beverage Interview: How A Hemp Beverage Co Builds Its Brand Around A Solution, Not Ingredients

PSFK speaks to Benjamin Witte, founder of hemp-infused drink brand Recess, about his approach to functional beverage, focusing on the solutions that consumers want—relaxation, productivity, creativity—rather than CBD hype

Grocery, Convenience & Supermarket GNC Is Plotting A Revival With 'Customized' Wellness Solutions — But Will It Work? Experts Weigh In

Analysts unpack the challenges and opportunities for the vitamin retailer as it launches a new experiential store, complete with dietitians and a smoothie lab

Loyalty & Membership PSFK Retail Conference Preview: Iris Nova Founder On Beverage Innovation And Next-Generation Customer Loyalty

Before taking the stage at PSFK's upcoming Future of Retail Conference on January 16, Iris Nova (comprising brands Dirty Lemon and The Drug Store) founder and CEO Zak Normandin tells PSFK how he is pioneering a new kind of beverage brand built around strong customer relationships, seamless retail technology, and innovative product

Gen Z Interview: Girlboss Founder & CEO Sophia Amoruso Is Building A New Kind Of Community For Professional Women

In the wake of #MeToo activism, Girlboss founder and former Nasty Gal CEO, Sophia Amoruso, is taking her efforts in supporting women's success to the next level with a new professional community

Retail Ketel One Botanical Offers WeWork Members a Wellness Haven for Relaxation

The coworking space teamed up with a design studio to create an oasis for members to enjoy meditation, yoga, naps and more, and featured products from KetelOne's recent Botanicals line, aimed at a generation of wellness-focused consumers

Shopper Marketing & Promotions Interview: Stella Artois' VP On How The Brand Is Becoming A Wellness Partner

Slow down, reflect and enjoy every sip of a Stella Artois—PSFK speaks with the beverage brand's Vice President Harry Lewis on its foray into the mindfulness space, and how it's using immersive sensory journeys, replete with engaging content and packaging, to connect with customers

Children How Brands Are Taking A Plant-Based Approach To Baby Skincare

As more millennials become parents, the clean beauty movement for natural products and ingredient transparency is impacting baby care

Advertising Rethinking Physical Storefronts For Experiential Brand Building

PSFK researchers explore how brands are using physical storefronts to deliver experiences that showcase their unique offerings and commitment to customers

Wellness Gen Z Wants To Hack Wellness—And Brands Can Meet Them Halfway

PSFK's Forecast Z report takes a look at how Gen Z are using products, environments, diets and routines to stimulate their minds and emotions