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Interview: How Scent Can Help Foster A Good Night's Rest

In this interview, founder of Sensorwake Guillaume Roland speaks about how his company is using the power and benefits of scent to help people sleep better, pairing technology with natural remedies to respond to consumer demand for wellness products that are gentle yet effective

Event

Save the Date: On January 16, 2019 PSFK will host a special half-day event centered around our upcoming Future of Retail 2020 report

January 16, 2019 | New York City
Expert

Ron Faris is the General Manager of Nike’s NYC Digital Studio and SNKRS app. The former CEO of Virgin Mega has spent over a decade conceptualizing how to share experiences and grow communities ephemerally on mobile phones. He was the brains behind Virgin’s “MegaLine” app that revolutionized the concept of a waiting line by letting fans compete with each other for limited edition products on their phones as they waited. Now he heads up Nike’s first digital product, design and tech studio in downtown NYC that creates experiences for Nike’s passionate Sneakerhead community. Until recently, the hunt for exclusive kicks was often hijacked by scammers who would use bots to crawl webpages or pay other people to wait in line. To combat this, Ron’s team developed the Nike SNKRS app complete with a SNKRS Cam that prompts users to find images or photos in the wild, and then utilizes augmented reality to unlock a purchasing window.

Video

Christina Agapakis of Ginkgo Bioworks describes how the incredible feats of biology can be integrated into human-driven design. For more head over to psfk.com

September 27, 2017

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