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App Lets Shoppers Scan Package-Free Products To Learn More About Them

The prototype from sustainable beauty brand Lush is being tested at a brick-and-mortar store in Milan where none of the products come in packaging

Event

During a webinar on Friday, June 22 at 12pm EST, the PSFK research team will be presenting findings from our newest trends and innovation debrief, the Shopper Marketing Debrief

June 22, 2018
Expert

Tim McKeown's is the Senior Global Director of the innovation and design team at Wilson Sporting Goods. He and his team developed the Wilson X, a smart football equipped with a motion sensor that can connect to Apple and Android mobile devices with bluetooth to relay data on velocity, distance, spin rate and spiral efficiency. As connectivity and real-time metrics extends beyond the home’s facade, the backyard becomes a hub for knowledge sharing as well as play.

Video

Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers

September 27, 2017

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