Shopper Marketing & Promotion

Automotive The Porsche Host Program lets prospective buyers ride-share with Turo's top hosts

The automaker partnered with car-sharing marketplace provider Turo to allow drivers to rent cars from top hosts who have been specially selected for their knowledge and passion as Porsche owners. The program allows prospective Porsche owners to experience the car of their dreams through an extended test drive.

Beauty MyBeautyBrand transforms users into vendors with the ability to open and sell from personalized virtual stores

MyBeautyBrand is a peer-to-peer online beauty marketplace that allows users to open personalized virtual stores and sell directly to their friends. After signing up, users create a store by adding products from any of the brands on the platform and posting their own makeup looks. When a product is sold, users will earn a commission up to 20%, while the brand handles fulfillment. Users who generate enough sales are also eligible to become shareholders in MyBeautyBrand.

Luxury Chanel Expands Luxe Beauty's Reach With 'Boy de Chanel' Collection

The French luxury brand is expanding its beauty audience with a line of skincare and cosmetic products designed to better accommodate male consumers

Brand Activation & Immersion StockX On Democratizing Streetwear And How A Brand's Ability To Listen Will Determine Its Value

StockX editorial director Pete Forester discusses why streetwear is far from dead, and how the resale platform is part of the category's new generation

Advertising How Brands Can Get In The Game

It's off to the races for 2020. Here's why everyone from retailers to content creators is betting on gaming to innovate their reach—and inspiration for how you can get in the game

Fashion & Apparel Revlon collaborated with plus-sized model Ashley Graham on an exclusive lip kit and color

Cosmetics brand Revlon collaborated with plus-sized model Ashley Graham on a limited-edition lip kit. After Revlon and Graham’s first collaboration sold out in three hours, the duo decided to release a second kit featuring a new lip color, Unapologetic. Amazon Prime members were given exclusive access to the new kit before its official drop via pre-order.

Retail CoverGirl named vlogger Lucy Edwards as its first visually impaired brand ambassador

Visually impaired beauty vlogger Lucy Edwards was named cosmetics brand CoverGirl’s first blind beauty ambassador, testing and reviewing new CoverGirl products for her 35.2k subscribers.

Packaging & Product Engagement CVS’ Beauty Mark initiative promotes unedited marketing images on branded products to eliminate imagery

National Drugstore chain CVS Pharmacy launched Beauty Mark, a watermark that appears on CVS-branded imagery that has not been altered. With 70% of its imagery currently unaltered, the drugstore is committed to having all of its marketing materials across its stores, website and social media channels reflect this level of transparency by the end of 2020.

Interview Jeff Staple On How Streetwear Set The Tone For Today's Mainstream—And What To Expect Next

Jeff Staple of Staple Design talks current retail strategies and themes like the hyper-local and gender-fluid that had their origins in streetwear—and also explains why "vintage curation" will be retail's next wave

Merchandising & Curation Birchbox and Refinery29 Unbothered celebrate Black women with curated beauty kits featuring Black-owned brands

Birchbox, provider of monthly beauty and personal care subscription boxes, partnered with R29 Unbothered, a media platform aimed at Black Millennial women, to create two specially curated beauty kits for Black female consumers. Using data and insights collected from focus groups and a survey of more than 1,500 Black women, Birchbox and Unbothered created the “It’s Your Crown” hair kit and “Stay Radiant” skin kit. Each box features products from Black-owned or Black-founded brands, along with illustrations from Black, queer illustrator Loveis Wise.

Shopper Marketing & Promotion Kylie Skin’s campaign showcased diversity and authenticity

Kylie Skin, a skincare brand founded by reality star Kylie Jenner, created a campaign featuring models with a range of skin tones, including a model with visible freckles. Rather than mask her freckles with makeup, they were highlighted in the shots, earning praise from consumers on social media.

Gen Z Skincare brand Kinship scouted a disabled teenager to lead its diversity-focused campaign

Clean skincare brand Kinship cast Lexi Brake, a 15-year-old with Dandy-Walker syndrome, in its first campaign. The campaign featured a diverse array of teens, including a mix of social media personalities, as well as real teens like Lexi.

Men Chanel’s Boy de Chanel designs makeup and educational content for male beauty consumers

Luxury beauty brand Chanel Beauty launched Boy de Chanel, a makeup line designed specifically for men, consisting of a foundation, eyebrow pencil and lip balm. The Boy de Chanel webpage outlines a daily routine involving the featured products as well as how-to videos demonstrating best practices to further educate male beauty consumers.

Beauty KKW collaborated with Winnie Harlow on a capsule makeup collection that celebrates all skin types

Beauty line KKW, founded by reality star Kim Kardashian West, collaborated with model Winnie Harlow on a capsule collection of makeup to celebrate all skin types, including Harlow’s vitiligo, a skin condition that causes loss of pigmentation. Both Kardashian-West and Harlow starred in the campaign, while Harlow was involved in developing each product within the collection, which featured an eyeshadow palette, highlighter and three lip glosses.