Shopper Marketing & Promotion

Home Outer invites its customers' homes to double as showrooms

The outdoor furniture brand Outer invites its customers to serve as hosts in its Neighborhood Showroom program, turning their backyards into showrooms where potential buyers can see the products in a real-world setting.

Retail Opendoor's Agent Partner Program pairs homebuyers and sellers with trusted real estate agents

Online real-estate platform Opendoor created their Agent Partner Program to pair home buyers and sellers with trusted real estate agents to provide an additional layer of service. If a home seller requests an offer on their home through the Opendoor platform, but it falls outside of the platform’s standard criteria for buying, Opendoor will automatically refer them to one of their top-performing agent partners. The referral gives homeowners peace of mind and provide agents with a new way to build their businesses by feeding them high-intent buyers and sellers.

Cafe & Restaurant Starbucks x Alibaba's virtual store in China lets customers easily order ahead online

Coffee chain Starbucks partnered with Chinese ecommerce giant Alibaba to create a virtual store in China, allowing customers to place online orders across Alibaba Group’s mobile apps, as well as the Starbucks app. Customers can also buy digital Starbucks gift cards via the ‘Say It with Starbucks’ option and earn rewards in the Starbucks Rewards program.

Shopper Marketing & Promotion Douyu earns revenue by allowing fans to buy digital gifts for their favorite live streamers

Chinese live streaming platform Douyu earns revenue by allowing fans to buy digital gifts for their favorite live streamers, who can then convent the gifts into Chinese yuan (with the platform taking a 50% cut). 

Merchandising & Curation McDonald’s is using AI to personalize the menus of its drive-thru location

Quick-service restaurant chain McDonald’s is using AI to personalize the menus of its drive-thru location. Thanks to its acquisition of AI startup Dynamic Yield, McDonald’s can make hyper-targeted changes to its digital outdoor menu boards at individual locations.  Taking into account contextual factors like weather, time of day, traffic and popular items, the menu’s ‘decision technology’ can instantly rearrange the display to highlight specific items that may be most desirable to diners in that moment, as well as suggest items based on their current selections.

Advertising Join PSFK For Our Annual New York Retail Innovation Week Festival In January 2020

Get immersed in our city-wide festival that showcases the most creative and progressive thinking around retail and consumer experience innovation

Brand Activation & Immersion Cartier Pops Up In Singapore With A Record Store And Custom Haikus

The luxury jewelry brand is bringing its Clash de Cartier popup to Singapore, where personal haikus and high-end jewelry go hand-in-hand

Design PSFK Retail Conference Preview: Zola's SVP of Ecommerce & Registry On Designing A Wedding Planning Experience For Today's Couples

Ahead of speaking at PSFK's Future of Retail Conference 2020, Maya Simon shares insights on building a holistic wedding planning experience based on feedback from today's couples, as well as serving as a lifestyle partner beyond the big day

Automotive Audi Transformed One Of Its Cars Into A Unicorn For Halloween

The Qnicorn was originally a social media phenomenon, but Audi decided to bring it to life and drive it around Washington, D.C. for Halloween

Consumer Goods PSFK Research Paper Launch: Enhancing The Home Improvement Shopper Experience

How​ home improvement retailers are expanding their in-store and online services to better meet the needs of today’s homeowners and residents

Case Study This Cocktail Brand Might Make The World's Most Spiritual Drink

On-demand beverage brand The Grand Bevy just introduced a program that claims to balance participants' chakras

Analysis Auto Brands From BMW To Genesis Are Reimagining The Showroom

With onsite cafés and racetracks, these Seoul-based automotive makers invite their customers to take in the full brand experience, providing surprising and dynamic ways to learn and shop

Hotels, Hospitality & Travel United Airlines Unveils A New App That Could End Jet Lag Forever

In a partnership with Timeshifter, United Airlines is stopping jet lag before it starts by helping users sleep and wake up on schedule

Beauty Seoul's Best Makeup Stores Are Immersive Playgrounds For Beauty Lovers

From beer-themed concept stores to indoor camping trailers, these makeup brands have turned Seoul into a must-visit beauty destination