Shopper Marketing & Promotion

Advertising Michael Kors Invites Shoppers On A New York City Treasure Hunt

The two-day event promoted the brand's new fragrance line, including three separate stops and plenty of free merchandise for hunters to take home with them

Banks, Insurance & Financial Services ING Bank Introduces Branch Designs Meant To Feel Like Coming Home

The financial giant unveiled new branches in Spain, the Netherlands and Belgium that are designed to provide customers with the comforts of home, including living room-like waiting areas and places for kids to play

Case Study T.J. Maxx Shoppers Can Connect And Share Inspiration Through Interactive Mirrors

In a powerful new marketing campaign, the discount chain lets store shoppers share personal stories through video-enabled changing room mirrors to inspire and boost confidence

Analysis Brands Like Urban Outfitters Are Encouraging Loyalty With Integrated Rewards

Meaningful rewards integrated into consumers' broader lifestyles are fostering loyalty and engagement with leading brands and their products, both in-store and online

Hotels, Hospitality & Travel Jetlagged Travelers Can Now Experience Tokyo On Their Own Schedule

Airline Air France–KLM is offering a new app that helps visitors with jet lag to explore the city at all hours on their biological clock, including over 130 destinations and experiences

Innovation Online Shoppers Can Immerse Themselves In A Digital Mall Experience

The Digital Mall of Asia aims to simulate the in-person experience of spending a day at the mall, including virtual amenities like stores, a food court, a nightclub and a multiplex

Consumer Goods How Brands Like Apple Use Subscription Services To Simplify Gaming

Instead of buying individual games, consumers can now purchase subscription services to entire gaming catalogues, making the selection process much easier and streamlined

Cafe & Restaurant Hungry Londoners Can Enjoy Local Food Delivery Straight To A Hidden Rooftop Spot

The garden-themed rooftop joint behind Brixton Village connects diners to neighborhood vendors with a state-of-the-art food delivery system from TableSnappr

Brand Activation & Immersion Crate & Barrel Introduces A Dine And Buy Concept

The home brand is taking pre-purchase trail to the next level, letting customers put its wares to the ultimate test in a restaurant environment—and take home those that pass

Delivery & Logistics Op-Ed: How Leading Meal Subscription Services Are Engaging And Retaining Customers

Author Macala Wright speaks to three successful meal subscription brands to identify consumer preferences and how to cater to them, breaking down tactics to drive engagement in a competitive landscape

Fashion & Apparel Blockchain-Backed Sneakers Will Reward Customers For Completing Surveys, Social Media Promotions

Paris-based Satoshi Studio is developing the first blockchain sneakers which will allow customers to track the shoe's entire history, and help thwart counterfeiting in an industry rife with it

Children KinderCare Brings Its Brand To Life With Traveling Schoolhouse Activation

The childcare service built a tiny, moveable school to take its services anywhere in the country, traveling to make IRL contact with parents and immerse them in its brand

Beauty Beauty Innovators Like YSL Are Engaging Consumers With Unique Physical Activations

Skincare and cosmetic retailers are transporting customers out of the traditional store layout and upgrading to limited 50s diner-inspired stores, library-themed salons, desert popups and more

Features Health X Tech Startup Thorne Is Filling A Gap For On-Demand, Curated Care

PSFK speaks with CEO Paul Jacobson to learn more about the wellness company's customized at-home health kits and a recent tech-driven NYC pop-up experiential activation to offer an alternative education

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