Shopper Marketing & Promotion

Advertising How Pepsi And Walgreens Are Bringing Digital Personalization To IRL Campaigns

Taking targeted advertising to the next level, Pepsi and Walgreens both launched tech-forward campaigns tailored to individual consumers in physical locations

Cafe & Restaurant This Swedish Restaurant Is Creating A Climate-Proof Kitchen

Restauranglabbet is a research lab and restaurant concept that tests sustainable practices while serving a dining room full of customers

Analysis How Brands Like Whiskas Are Optimizing AI To Support Consumers' In-Moment Needs

Artificial intelligence technology is letting brands optimize their customer assistance and education at every point on the path to purchase, both in-store and at home

Brand Activation & Immersion French Football Club Reveals New Soccer Jersey In Google Street View

The first time a brand has used Google Street view to launch merch, Red Star F.C. encouraged fans to fans virtually venture out into the streets of Saint Ouen surrounding Bauer Stadium, where they could spot locals wearing the new shirts

Food & Beverage Ocean Spray On Its New Brand Strategy To Scale Health-Forward, Sustainability-Focused Food

Through an innovation hub and a new focus on wellness, the brand is changing its strategy to court conscious consumers, saving them the choice between big brand or farmer's market with a hybrid approach

Case Study At A London Bar, Beatles Fans Can Sip Their Way Through 'Abbey Road'

Marking 50 years since the release of the Beatles' seminal 1969 album, the Ivy St John’s Wood is offering a bar menu inspired by the band

Design Nickelodeon's 'Good Burger' Comes To Life As An L.A. Popup

'All That' fans of all ages can pose for pictures and order a Good Burger (complete with secret sauce) at the L.A. pop-up, which celebrates the show's reboot

Hotels, Hospitality & Travel Illy Turns Coffee Lovers Into Experts With An International Luxury Retreat

The weeklong Ultimate Italian Coffee Package features stops in California and Italy, plus plenty of coffee and espresso, taking brand loyalty to the next level

Entertainment Bud Light And Post Malone Join Forces For Two-Day NYC Pop-Up

Ahead of new music by the artist, the Bud Light x Posty Co. pop-up featured exclusive merch and even the chance to meet Malone himself

Banks, Insurance & Financial Services What Mastercard's PRICELESS Restaurant Experience Says About The Future Of Brand Loyalty

PSFK visited Mastercard's new NYC restaurant and spoke to the brand's CMO about cultivating accessible brand loyalty for over-saturated consumers through immersive experiences

Innovation Apple's Mobile AR City Tours Bring Digital Art To Life

In an effort to familiarize more consumers with augmented reality and generate community around its stores, the brand unveiled new digital art installations in six cities worldwide

Fashion & Apparel How Brands Like Dote Are Further Blurring Retail, Entertainment And Socialization

From live influencer-led shopping parties to marketplaces that connect peers in real time, today's democratized commerce platforms are enabling more meaningful, socially-driven transactions

Podcast: Strategies For Cracking The Gen Z Code

In this show, PSFK researchers uncover the values, needs and behaviors of Gen Z consumers as well as offer actionable strategies for brands and retailers to best engage with this unique, purpose-driven cohort

Delivery & Logistics PSFK Research Paper Launch: Improving Sustainability And Transparency In Apparel

Apparel industry leaders are implementing next-gen eco-friendly measures that have a positive impact on the environment—and consumers