Store Experience & Design

Design Raspberry Pi Store Lets Shoppers Demo Its Latest Tech

Calling the space an "experimental store," the brand behind the pocket-sized computer is opening a hands-on physical location in its U.K. city of origin

Brand Activation & Immersion Walmart VR Experience Turns Big Box Retailer Into An Entertainment Destination

Showcasing the launch of its merchandising startup, Walmart partners with Dreamworks Animation for a virtual-reality parking lot popup inviting shoppers to enter the realm of How To Train Your Dragon

Retail Interview: Why Storytelling Is The Future Of The Physical Retail Experience

Lionesque Group founder Melissa Gonzalez shares insights on the future of the brick-and-mortar experience in a digital world, emphasizing the importance of storytelling

Fashion & Apparel How Heritage Brands Are Maintaining Their Legacy Through Emotional Connection

In an excerpt from PSFK’s New York Retail Innovation Guide, top heritage brands in the city are connecting with consumers using immersive opportunities, exclusive offerings and purposeful collaborations in order to revitalize their legacy

Hotels, Hospitality & Travel Hudson Group Merges Travel Retail Experience With Tourism At Empire State Building

The New York City landmark elevates the traditional retail experience by reinventing the gift store venture while catering to its high-volume global tourism

Beauty Report Launch: PSFK’s Store Experience Design Debrief

Our latest report shows how retailers can design physical store experiences that drive engagement and sales in the digital age

Health Barneys Offers Luxury Shoppers 'High-End' Cannabis Shop

Called The High End, the department store's shop will feature a collection of cannabis-infused and wellness items from chocolate to joints

Loyalty & Membership Ulta Rewards Loyalty Program Members With Salon Services

The beauty superstore moves to drive in-store engagement with loyalty rewards like makeup tutorials and hair treatments, building its rep as a one-stop beauty destination

Food & Beverage Belgian Supermarket Will Fill Shoppers' Google Assistant-Dictated Lists

Colruyt grocery stores will allow shoppers to create and send lists for filling by voice via an app integrated with Google Assistant

Merchandising & Curation Hemp Beverage Startup Recess Opens Adult Playground For Stressed Workers

The wellness beverage brand opens a lively popup experience designed to provide a recreational reset for overstressed creatives

Automotive Chipotle Caters To Consumer Agility With Mobile-Order Pickup Expansion

The chain plans to scale its Chipotlanes, pickup areas designated for online orders only, to enhance its digital presence

Home Pinterest Enhances 'Shoppability' With Full Ecommerce Automation

Pinterest is moving to completely automate its ecommerce Shop the Look function, marshaling AI to scale across the billions of images it shows Pinners

Shopper Education & Assistance CoverGirl Reinvents The Beauty Retail Experience With Times Square Flagship

Utilizing high-end technology and elevated customization opportunities, the progressive beauty retailer COVERGIRL opens its first flagship store with a fully immersive, innovative design to enable the ultimate shared beauty experience

Shopper Marketing & Promotions Retail Trends Playbook Excerpt: Understanding Evolving Shopper Expectations

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these four key trends help explain the evolution of shopper expectations today and how brands can meet them