Store Experience & Design

Automotive PSFK Research Paper Launch: Elevating Public Spaces Through Tech-Enabled Experiences

How brands are leveraging technologies to maximize visitors’ experiences in public spaces and reimagining city life for modern urbanites

Brand Activation & Immersion Travelers Can Explore Their Senses At Louis XIII's Changi Airport Pop-Up

The luxury spirits maker is inviting visitors to the Singapore airport to discover its brand in an immersive sensory activation

Analysis M.M.LaFleur Opens 'To Go' Concept Store To Better Suit Working Women's Needs

PSFK spoke to the premium women's workwear brand about opening a new, convenience-focused store format, featuring a more traditional grab-and-go retail experience and no need for appointment booking

Case Study This French Pharmacy Is Launching Tech-Enabled Wellness Coaching

VD Pharm is a healthcare provider that will allow customers to monitor their health using in-store tech, then continue at home via personal alerts over two-week intervals

Design This Brand Rented A Bodega For NYFW—Then Extended Its Stay By A Year

Luxury bag brand Gelareh Mizrahi intended to pop up at a Soho convenience store for a week. It ended up signing a lease for a full year

Beauty Harvey Nichols' New Dedicated Beauty And Wellness Space Treats U.K. Shoppers To Special Treatments

The iconic London department store has devoted its fourth floor to self-care, including services and activations from wellness brands

Entertainment Selfridges Unveils An In-Store Movie Theater, And Now Shoppers May Never Have To Leave

The iconic department store is encouraging customers to stay a while at its flagship location thanks to the addition of a luxury theater

Cafe & Restaurant This London Marketplace Is Bringing New Life To A Former Banana Warehouse

Seven Dials Market is a food hall and community space that offers bites, books and booze inside a refurbished warehouse in London's West End

Home IKEA On Why Shared, Multi-Functional Spaces Are The Future Of Sustainable Living And Working

PSFK founder and president Piers Fawkes speaks to Evamaria Rönnegård, leader of IKEA's Better Living project, to discuss designing flexible dwellings for consumers' increasingly fluid lifestyles, merging work, home and play in sustainable shared spaces

Advertising Cheetos Opened Its Very Own NYFW Beauty Salon

Cheetos superfans could get beauty treatments inspired by the crunchy orange snack, including manicures, makeup and hair extensions

Innovation ARTECHOUSE Fuses Art And Technology In Breathtaking NYC Exhibition Space

With the opening of its first show, the brand-new ARTECHOUSE explores the nexus of art and tech through a truly immersive piece in Chelsea Market

Grocery, Convenience & Supermarket Holland's Largest Supermarket Debuts Checkout-Free Store

Taking cues from Amazon Go, Albert Heijn is eliminating lines and checkout in its Zaandam headquarters for streamlined shopping

Consumer Goods Shoppers Can Rent, Restore And Repeat At Coach's NYFW Pop-Up

To celebrate New York Fashion Week, Coach is diving into its archives and inviting visitors to rent and restore select pieces

Retail IKEA And Sonos Team Up For A Live Theater Experience Inspired By Sound

The Sound Affect takes London visitors through a five-room immersive experience that highlights the duo's speaker partnership