Store Experience & Design

Case Study Target Announces Huge New Food And Beverage Line Called Good & Gather

The in-house, health-forward grocery line, Target's largest, will be available in mid-September, with additional product launches coming through late next year

Analysis How Brands Like Pepsi And Kellogg's Use Intelligent Merchandising To Optimize Store Sales

Through AI and VR, tech-led merchandising tracks the way shoppers interact with products, improving the store experience and optimizing sales by stocking the rights items at the right place and time

Advertising How Pepsi And Walgreens Are Bringing Digital Personalization To IRL Campaigns

Taking targeted advertising to the next level, Pepsi and Walgreens both launched tech-forward campaigns tailored to individual consumers in physical locations

Brand Activation & Immersion McDonald's Automated 'To Go' Concept Offers New Take On Take Out

Hoping to serve consumers even faster, the fast-food franchise debuted in London the first of its new restaurant formats serving only take-out and featuring a completely automated front of house

Customer Experience Journey From Pinterest To Amazon, Retailers Are Improving Apparel Shopping Through AI Personalization

Taking data from customers' searches and body types, the following brands and services have incorporated AI into the recommendation process, catering to every apparel shopper both online and off

Automotive Ford Experiments With Smart Lab Popups To Drive Dealership Sales

The auto brand is testing out small-format, expert-staffed store experiences that bring cars to high foot-traffic areas to meet enduring consumer demand for in-person vehicle discovery

Consumer Goods Inside The Ethical Online Marketplace That Helps Local Businesses Compete With Ecommerce

Small businesses can seem like they don't stand a chance against online shopping. But with an easy-to-use discovery site, curated online wholesale platform Faire is giving them a fighting chance

Beauty Kinfield's Founder Is Rebuilding The Outdoors Category From The Inside

The way we approach the great outdoors hasn't changed in a long time. Now, Nichole Powell is modernizing the industry with a DTC startup that speaks to an 'outdoors-ish' audience and validates smaller moments like those from one's own backyard

Delivery & Logistics Amazon Opens Small Wine Store To Test Prime Alcohol Delivery

The Amazon beer, wine and spirits store serves in-store customers and allows the brand to play by rules while testing online alcohol sales

Design PSFK Research Paper Launch: Leveraging Disruptive Technologies In The CPG Landscape

The world's most innovative brands are creatively employing technologies like AI and facial recognition to drive sales and customer satisfaction along every step of the supply chain

Fashion & Apparel How Brands Like Neiman Marcus Empower Sales Associates To Optimize Customer Experience

By allowing their employees to leverage advanced tools in-store and online, retailers are driving personalized sales and bettering each customer's experience

Cafe & Restaurant At A London Bar, Beatles Fans Can Sip Their Way Through 'Abbey Road'

Marking 50 years since the release of the Beatles' seminal 1969 album, the Ivy St John’s Wood is offering a bar menu inspired by the band

Children Nike Enters The Subscription Box Game With Service Aimed At Kids

Nike Adventure Club is the brand's first subscription box, and it's aiming to make finding shoes for kids much easier for parents who can't keep up with growing feet

Merchandising & Curation The North Face's New Store Brings The Great Outdoors To Manhattan

The brand's new SoHo space continues to evolve the face of brick-and-mortar retail, placing an emphasis on genuine connection and a cohesive design