Sustainability & Transparency

Brand Activation & Immersion Sarah Flint's first-ever popup shop invites customers to tea while trying new shoes

Women’s shoe brand Sarah Flint’s first-ever pop-up is designed to feel like coming home. The space employs a showroom model, allowing visitors to try on shoes and place orders for delivery. Shoppers, who are treated to tea and cookies, can also make 30-minute one-on-one appointments with knowledgeable sales associates and drop off old pairs of shoes for recycling.

Beauty Coming Full Circle: Sustainable Retail In A Post-Recycling Age

PSFK considers emerging sustainable retail practices within the circular economy, tracing the new ways companies from fashion to food are designing sustainability into their business model from the get-go

Fashion & Apparel Adidas works with nonprofit Parley for the Oceans to help source and manufacture products from recycled ocean plastic

Sportswear brand Adidas helped found and now collaborates with the nonprofit Parley for the Oceans, which helps source and manufacture products made from recycled ocean plastic collected from the world’s shorelines. Many product lines include the reworked debris, including over 5 million pairs of Ultraboost shoes made annually.

Automotive H&M x Lyft offer free rides to stores for New Yorkers who want to recycle their clothing

Clothing retailer H&M and ridesharing service Lyft’s offered free rides to stores for New Yorkers who wanted to recycle their clothing. Using a discount code that took them to the nearest H&M store, riders brought their old textiles to be reused through the brand’s existing Garment Collecting Program, which rewards recycling through vouchers.

Health The ASOS Foundation's Upcycled Hygiene Products Are Helping Keep Women In School

The online fashion retailer is transforming textile waste into a ticket for young women's undisrupted education and to support their wellbeing, creating re-usable sanitary pads

Loyalty & Membership Madewell X Cotton's 'Blue Jeans Go Green' program encourages customers to recycle their old denim

Clothing brand Madewell partnered with Cotton’s Blue Jeans Go Green program to allow customers to recycle old pairs of jeans from any brand for a $20 credit toward a new pair. The upcycled jeans are sent to Habitat for Humanity, which shreds them and turns them into low-cost insulation for new homes.

Shopper Marketing & Promotion Cuyana and resale platform thredUp encourage customers to sell their old clothes by providing free shipping labels

Sustainable fashion label Cuyana and clothing reselling platform thredUP partnered for the Lean Closet Program, which encourages customers to sell their old clothes by providing free shipping labels and store credit. On top of that, the brands donate 5% of the total purchase amount to the anti-abuse nonprofit H.E.A.R.T.

Post Purchase Service & Support ASOS X SOKO Community Trust designs menstrual products to keep young women in school

Online fashion retailer ASOS partnered with SOKO Community Trust, a Kenyan clothing manufacturer that provides community training, on the Kujuwa Initiative. The program turns fabric scraps into washable sanitary pads for young women in Kenya, plus provides access to water tanks and toilets through the WASH Project.

Shopper Education & Assistance The Body Shop is in the process of turning its stores into "activist hubs" to rebrand around social good

Skincare and haircare brand The Body Shop is in the process of turning its stores into “activist hubs,” part of a larger rebrand centered around social good. Two stores in the UK have already made the transition, including in-store activism zones and refill stations that cut down on single-use plastic. Two US stores are also set to switch soon.

Entertainment Best Buy's trade-in program reduces e-waste by giving consumers a gift voucher in exchange for their old electronics

Consumer electronics retailer Best Buy incorporated a trade-in program to reduce e-waste that lets consumers trade their old electronic items in for a Best Buy gift card, which they can use to upgrade to the latest tech. Users can see what their items are worth through the trade-in estimator, and get rid of it responsibly even if it has no value and wasn’t originally purchased at a Best Buy.

Interview Inside The P2P Sharing Platform For Luxury Apparel That Connects Wearers Via Local Dry Cleaners

Wardrobe is a just-launched circular clothing rental platform aiming to take sustainability and affordability to the next level, letting members borrow luxury, designer and vintage fashion from each other’s closets

Advertising Join PSFK For Our Annual New York Retail Innovation Week Festival In January 2020

Get immersed in our city-wide festival that showcases the most creative and progressive thinking around retail and consumer experience innovation

Case Study This Circular Fashion Startup Turns Beloved Clothes Into Brand-New Jackets

Dhana's flagship "Memory Jackets" turn old textiles into one-of-a-kind jackets, extending the lifespans of old, well-loved products

Delivery & Logistics Vertical Future Is A High-Tech Farming Startup Making London Greener

U.K.-based startup Vertical Future takes over disused spaces and installs indoor farms, providing a new way to eat sustainably