Spanish soccer club Atlético de Madrid collaborated with sports and entertainment blockchain firm Chiliz to build Socios.com, a blockchain-backed mobile platform that lets fans show support to their favorite teams with cryptocurrency tokens. The token gives fans the ability to serve as shareholders, allowing them to vote on club matters and access exclusive content. Fans can either purchase the tokens or collect them for free through a Token Hunt enabled by an AR-powered geolocation feature.
PSFK's Future Of Retail 2020: Retail As Personal Utility report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every customer in a post-experiential era
Lexus Complete Lease offers a customers a monthly bill that includes all the necessary components of buying a new car, taking the hassle out of vehicle ownership.
Energy corporation Chevron created a digital e-Gift card, enabling customers to seamlessly pay for fuel and car washes through the Chevron app and link to their loyalty program profiles.
Digital gifting platform Swych accepts crypto payments to offer users more options for sending friends mobile gift cards. The platform enables gift givers to purchase mobile gift cards from over 600 participating retailers, and recipients can exchange (or ‘swych’) their cards for another retailer if they prefer.
Global blockchain payments provider BitPay allows Brazilian consumers to buy gifts cards for Mercado Livre, one of the largest online commerce ecosystems in Latin America, using Bitcoin. This integration allows Brazilian Bitcoin customers to use cryptocurrency to pay for everyday purchases, such as metro rides, and makes it easy for expats to send gift cards to their families in Brazil.
Digital currency exchange company Coinbase has partnered with UK-based gift card startup WeGift to allow European customers to use cryptocurrency to buy virtual gift cards from over 120 retailers.
Mobile gifting and payment platform Bitmo enables users to easily send virtual gift cards from their mobile wallets just by entering a recipient’s phone number. Recipients can split the card value between retailers or exchange them for a different retailer for no fee without informing the giver.
Chase Bank allows checking account holders to send digital gift cards from over 60 retailers through its app or website. Senders can choose the “gifting” option when sending payments, and receivers get an email with a numerical code to use at an online retailer’s checkout or a barcode to scan at checkout in store.
Consumer electronics retailers GameStop created a customer appreciation program called PowerUp Rewards that lets members score reward points which can be redeemed for coupons and digital currency. Players sign up and can score points by purchasing at GameStop. Points are calculated based on the purchase and applied to the member’s account.
Game publisher Epic Games created gift cards that can be redeemed for V-Bucks, the premium currency for its game Fortnite, allowing players to exchange them for virtual perks, like custom in-game skins for their digital character. Starting with the 2019 holiday season, Epic Games will also sell the gift cards in-store and online through select retailers.
Social media video app TikTok allows video creators to make money through in-app gifting from viewers in live-streams sessions. Viewers purchase TikTok coins, which can be exchanged for virtual gifts, such as special emoji, which they can send to the creators of their favorite content, allowing the creator, as well as anyone who views the video to see the type of gift given. The gifts are then converted into Diamonds, a measure of the praise and popularity of a given content creator. When a content creator has made enough Diamonds, they can be exchanged for cash via PayPal or other payment service.
Social media platform Pinterest created gift-finding tools for retailers Macy’s, Lowe’s, Kohl’s, and Etsy to help users discover gift ideas for their loved ones. Users enter who they are shopping for, and the tool delivers a personalized list of gift options from the retailers, with a link to purchase the items directly from the retailers’ sites.
Convenience store chain 7-Eleven introduced a next-gen robot dubbed Veny in its Seoul, South Korea, location. The AI-powered robot comes with the hand-pay system, which identifies individual customers by their veins, allowing customers to pay simply by placing their hand on the robot.