Mixing local, seasonal and organic ingredients with innovative food bars in a custom concept has been a recipe for success for fresh&co, one of several concepts developed by ST Management.
The multiconcept operator is led by Steve Tenedios, who first opened up Café Metro in 1981. Today the company's portfolio includes 25 restaurants, such as Café Metro Catering & Events, Food Merchants, Catering & Events and Flavors. Tenedios' children Christina and George, having worked at ST Management since their teens, helped create the fast-casual fresh&co concept with their father in 2008. In the beginning, growth was slow, with one location opening up each year until the end of 2012. As the brand and positioning became more defined, a total of five fresh&co locations were established within Manhattan between 2013 and 2014. The company now operates 12 fresh&co restaurants in the Big Apple.
George Tenedios has been a pioneer in putting in vegetarian and vegan options, in addition to meat-based dishes at Fresh&Co