Founded by 17 superstar athletes, including David Beckham, Lionel Messi, and Neymar, sports video app OTRO boosts the engagement between fans and world-famous soccer players and produces video content through a subscription model. For four euros a month, fans can watch short-form videos and documentaries, as well as opt for additional access that involves live Q&A sessions and in-person meet & greets.
Social media platform Snapchat teamed up with German deodorant brand 8x4 to launch an entirely digital festival. For the festival, 8x4 created a limited-edition animal-themed packaging that featured Snap codes, Snapchat's QR-like tool, which can activate themed Snap lenses on Snapchat's app. Users can upload a Snap with these lenses to receive a personalized pass to the festival, which featured exclusive video content from five influencers.
Social media video app TikTok allows video creators to make money through in-app gifting from viewers in live-streams sessions. Viewers purchase TikTok coins, which can be exchanged for virtual gifts, such as special emoji, which they can send to the creators of their favorite content, allowing the creator, as well as anyone who views the video to see the type of gift given. The gifts are then converted into Diamonds, a measure of the praise and popularity of a given content creator. When a content creator has made enough Diamonds, they can be exchanged for cash via PayPal or other payment service.
It isn't just deepfakes—here's how AI will enable mass personalization in video and unlock high engagement and returns for retailers across verticals
Discovery Inc. is expanding its subscription streaming service with BBC non-fiction shows pertaining to food, natural history and more, part of the media company’s strategy to acquire subscribers with specialty content
The high-tech beauty device allows for on-demand application of professional-quality makeup, letting consumers recreate looks they see on online influencers and more
The first hotel from the ecommerce mainstay lets guests access elevators and rooms through facial recognition, book and check in via the app, and even order more towels through a room robot
Kulula launched an app that aims to consolidate and customize the flying experience, allowing customers to book flights, choose seats, rent cars, share trip details on Facebook and much more
The Cleveland Cavaliers partnered with food provider Aramark to allow fans to order and pay for their drinks via Apple Business Chat and Apple Pay
Google is aiming to disrupt the world of gaming with its own platform that allows anyone to engage in high-end video games without pricey consoles, letting them play from their own devices
From PSFK's Reinvigorating The Airport Experience, here's how four leading airports are investing in tech-based entertainment activations to enliven the pre-boarding experience
Retail pioneers are linking mixed reality with gaming technology for an actively engaging storytelling experience
Interactive technologies help build authentic, virtual connections between brands and consumers around the world
Hermes is a Europe-based package co that aims to streamline and personalize the parcel sending and receiving experience with dynamic measuring and messaging