Video

Brand Activation & Immersion OTRO platform encourages engagement between fans and world-famous soccer players

Founded by 17 superstar athletes, including David Beckham, Lionel Messi, and Neymar, sports video app OTRO boosts the engagement between fans and world-famous soccer players and produces video content through a subscription model. For four euros a month, fans can watch short-form videos and documentaries, as well as opt for additional access that involves live Q&A sessions and in-person meet & greets.

Beauty Snapchat X 8x4 deodorant debut digital festival activated through snap codes

Social media platform Snapchat teamed up with German deodorant brand 8x4 to launch an entirely digital festival. For the festival, 8x4 created a limited-edition animal-themed packaging that featured Snap codes, Snapchat's QR-like tool, which can activate themed Snap lenses on Snapchat's app. Users can upload a Snap with these lenses to receive a personalized pass to the festival, which featured exclusive video content from five influencers.

Banks, Insurance & Financial Services TikTok helps video creators make money through in-app gifting from viewers in live-streams

Social media video app TikTok allows video creators to make money through in-app gifting from viewers in live-streams sessions. Viewers purchase TikTok coins, which can be exchanged for virtual gifts, such as special emoji, which they can send to the creators of their favorite content, allowing the creator, as well as anyone who views the video to see the type of gift given. The gifts are then converted into Diamonds, a measure of the praise and popularity of a given content creator. When a content creator has made enough Diamonds, they can be exchanged for cash via PayPal or other payment service. 

Advertising Op-Ed: How AI-Generated Video Will Revolutionize Retail

It isn't just deepfakes—here's how AI will enable mass personalization in video and unlock high engagement and returns for retailers across verticals

Entertainment Discovery Offers Subscribers Specialty Non-Fiction Video Streaming

Discovery Inc. is expanding its subscription streaming service with BBC non-fiction shows pertaining to food, natural history and more, part of the media company’s strategy to acquire subscribers with specialty content

Design Handheld Mirror 3D-Prints Makeup Onto Consumers' Faces

The high-tech beauty device allows for on-demand application of professional-quality makeup, letting consumers recreate looks they see on online influencers and more

Hotels, Hospitality & Travel Alibaba's Mobile-First FlyZoo Hotel Lets Guests Navigate With Their Face

The first hotel from the ecommerce mainstay lets guests access elevators and rooms through facial recognition, book and check in via the app, and even order more towels through a room robot

Loyalty & Membership South African Airliner Personalizes Passengers' Flight With Mobile Booking, Flight Updates, Social Sharing And More

Kulula launched an app that aims to consolidate and customize the flying experience, allowing customers to book flights, choose seats, rent cars, share trip details on Facebook and much more

Delivery & Logistics Cleveland Cavaliers Basketball Court Lets Fans Order Beer Through iMessage

The Cleveland Cavaliers partnered with food provider Aramark to allow fans to order and pay for their drinks via Apple Business Chat and Apple Pay

Gaming & Play Google Launches Stadia, "Game Platform For Everyone"

Google is aiming to disrupt the world of gaming with its own platform that allows anyone to engage in high-end video games without pricey consoles, letting them play from their own devices

Analysis How Airports Like JFK Are Delighting Travelers With Pre-Boarding Entertainment

From PSFK's Reinvigorating The Airport Experience, here's how four leading airports are investing in tech-based entertainment activations to enliven the pre-boarding experience

Children How Retailers Like Disney Are Actively Engaging Customers With Gamified Storytelling

Retail pioneers are linking mixed reality with gaming technology for an actively engaging storytelling experience

Events How Brands Like KLM Build Community Through Virtual Connection

Interactive technologies help build authentic, virtual connections between brands and consumers around the world

Packaging & Product Engagement Delivery Company Lets Customers Personalize Packages With AR Messages

Hermes is a Europe-based package co that aims to streamline and personalize the parcel sending and receiving experience with dynamic measuring and messaging