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Virtual Reality Fashion & Apparel

H&M's Blockchain-Enabled Tag Lets Customers Track Clothing Origin

In response to increasing consumer demand for production transparency, the retailer's Arket brand is testing out a product tag customers can scan with their phone to access its origin information

Event

PSFK’s Future of Retail 2019 Conference will serve as the cornerstone event for New York Retail Innovation Week, an inclusive calendar of events in NYC this January that will provide a learning platform for executives working at retailers and brands.

January 13, 2019 | New York City
Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for leading customers into the sales funnel through contextual and personal engagement in the home

July 5, 2018

Ideas We Are Tracking

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