Technology

Health Sproutt Life Insurance Leverages Its Own AI Index For A More Personalized Customer Experience

Sproutt developed its own Quality of Life index powered by artificial intelligence to assess clients' positive lifestyle choices and match them with life insurance that is hyper-customized and affordable

Shopper Education & Assistance Startup Huckleberry streamlines the insurance management process with an AI-enabled platform

Startup Huckleberry digitizes and simplifies the complex process of purchasing and managing commercial insurance for small businesses via a user-friendly platform and AI-enabled matching feature. Replacing the traditional time-consuming insurance phone calls with an online portal, Huckleberry allows users to quickly fill a five-minute form, receive instant quotes, and seamlessly purchase desired plans. To ensure it meets all the needs required by a small enterprise, Huckleberry is built to work with a variety of coverage verticals from healthcare to beauty.

Innovation Helium lets network users earn cryptocurrency by becoming a wifi hotspot for others

Helium is a free peer-to-peer network for IoT devices. Users plug the Helium Hotspot into a home network and set it up with their smartphone to provide wireless coverage to others and earn Helium tokens, a form of cryptocurrency, in exchange. The hotspot uses LongFi, which is a new technology delivering maximum range and battery life for devices on the network. A single hotspot reaches up to 200 times farther than regular wifi and requires minimal power to operate, enabling 50-100 hotspots to cover an entire city.

Technology SHAREit Lite simplifies peer-to-peer file sharing

SHAREit Lite is an app that makes peer-to-peer file sharing simple. Users can sign up using only a unique username, without entering an email address or phone number. They can then use the app to chat with their friends and transfer music, photos or any types of files without any limits on file size or number of files.

Loyalty & Membership How New Privacy Laws Are Changing The B2C Relationship

An exploration of the new California Consumer Privacy Act (CCPA) and how it is a signal among many for companies to further transform their relationship with consumers into a partnership built on trust

Banks, Insurance & Financial Services Credo360 rebrands credibility requirements for financial transactions with blockchain-backed peer ratings

Credo360 is a peer-to-peer network that uses blockchain to allow members to complete transactions without having to share their personal information. User’s credibility is established through peer ratings generated from social interactions, such as renting or hiring, and is shown as a Credo score, which is stored on a blockchain, providing a secure way to vouch for other’s reliability.

Transactions & Payments TOK leverages blockchain to connect members and let them securely buy and sell cryptocurrency

TOK APP is a blockchain-based multi-purpose peer-to-peer chat application built on Ethereum’s decentralized network. It allows users to chat securely and features a built-in cryptocurrency wallet to enable them to buy, sell and send tokens.

Advertising How Brands Can Get In The Game

It's off to the races for 2020. Here's why everyone from retailers to content creators is betting on gaming to innovate their reach—and inspiration for how you can get in the game

Brand Activation & Immersion PSFK Retail Conference Preview: b8ta On Its Evolution As A RaaS Provider And An Optimistic View For Retail's Future

b8ta's co-founder and president Phillip Raub speaks with PSFK ahead of appearing at our retail conference to discuss the RaaS store and software provider's evolution over the years, touching on its Forum fashion & lifestyle experience, reinvention of Toys"R"Us, and role in a new decade of retail

Beauty Atolla leverages machine learning to deliver hyper-personalized serums

Skincare brand Atolla uses machine learning to create personalized serums based on each individual’s skincare needs. Each month, customers receive a Skin Health Kit in the mail and first answer a series of questions about their skin and lifestyle, then use special test strips to measure the moisture and pH level of different areas of their face. Atolla then creates a custom serum for each user based on their individual needs, using a machine-learning algorithm to track skin changes over time and adjust the formula

Packaging & Product Engagement L’Oréal partners with uBiome to advance skin microbiome research for future products

Personal care company L’Oreal partnered with microbial genomics company uBiome to research the skin microbiome and inform future development of skincare products that can address the needs of each individual’s unique bacterial ecosystem. L’Oreal’s research has found a connection between the skin microbiome and certain skin conditions, such as rosacea and eczema.

Merchandising & Curation Lancôme’s cutting-edge devices let customers mix on-demand foundation that exactly matches their skin color

At select Lancôme makeup counters, the cosmetics brand's color experts scan shoppers’ faces with a handheld device in order to determine their exact skin tone. From there, they use an in-store machine to mix a foundation that matches skin colors exactly. The custom foundation is ready in seconds, and the bottles come labeled with shopper’s unique complexion IDs for easy refills.

Beauty Neutrogena’s MaskiD innovation prints bespoke beauty masks with hyperaccurate formulation

Beauty brand Neutrogena uses 3D printing to create personalized sheet masks. Using the Neutrogena Skin 360 app and their smartphone camera, users take a series of selfies to create a precise map of their face, dividing it into six distinct zones. The app then analyzes their individual skin concerns, such as dryness and discolorations, and makes recommendations for a combination of ingredients to target these concerns. Using a proprietary 3D-printing process, the ingredients are printed on a custom-fit mask on the exact zones of the face where they will deliver the most benefit.

Fashion & Apparel Fashion Brand Ruti Is Building The Hyper-Personalized Store Of The Future

The luxury brand is pioneering the next gen of seamless store experiences by letting consumers opt in to a facial-recognition and data-storing program for hyper-personalized curation