Technology

Fashion & Apparel Customers Can Scan Streetwear Brand's QR Labels For Supply Chain Info

Alyx provides blockchain tags in its apparel that detail their origin and authenticity, offering customers easy-to-access transparency

Cafe & Restaurant Sonic Customers Can Order By Voice With Mastercard And ZIVELO Kiosk Tech

The two companies are testing a pilot program for self-service voice capabilities at the fast-food restaurant to enhance quick and personalized transactions

Beauty Shoppers Can Scan Vegan Beauty Co's Packaging For AR Displays

Lime Crime's mobile platform features augmented reality entertainment, letting customers scan its product packaging and in-store displays for interactive experiences

Automotive Interview: How Turo Is Building A Marketplace For On-Demand Car Sharing

The head of Turo's U.K. team tells PSFK how the platform is poised to fundamentally shift the nature of car ownership, enabling a service it describes as the Airbnb of car-sharing and letting car owners make money on their vehicle's idle time

Food & Beverage How Brands Like Macy's Are Making The Shopper Journey Interactive With Augmented Engagement

From PSFK's Reinventing Retail Through Experience-First Shopping report, here's how four brands are leveraging mixed reality technology to engage customers at every touchpoint

Loyalty & Membership Verizon Enhances Benefits For Rewards Loyalty Members

The Verizon Up rewards program is designed to offer members an even simpler, value-added experience with rewards from Amazon and Uber

Post Purchase Service & Support Volvo Car Accident Advisor Provides Drivers On-Demand Recovery Support

Volvo owners can access a mobile service that helps collect accident scene information and streamlines the recovery and repair process

Delivery & Logistics Interview: L'Oreal On Using Technology To Enable Personalized, At-Home Hair Coloring

The brand leading the next generation of tech x beauty experiences just debuted its Color&Co virtual consultation platform, enabling on-demand personalized hair color advice as well as custom formula blends shipped to home to level up the box customer experience

Packaging & Product Engagement Marks & Spencer Aims To Reduce Returns With Fitting Technology

The U.K. retailer partnered with tech co Texel for 3D-scanning technology that lets mobile and store shoppers create digital avatars for perfect fits

Fitness & Sport Puma's Digital-Led Store Enhances How Consumers Discover Its Shoes

The athletic brand famous for its sneakers is driving engagement by enhancing store consumers' path to purchase at three key stages

Merchandising & Curation How Retailers Like Selfridges Connect With Consumers By Putting Experience First

From skateboard ramps and selfie rooms to in-store gaming spaces, here's how leading names like Lush and Samsung are driving engagement through dynamic and memorable shopping experiences

Design World's First 3D-Printed Community Provides Housing For Low-Income Area

An undisclosed community in Latin American is slated to receive a development of 600-800 square-foot houses made possible through tech company ICON's state-of-the-art printer

Consumer Goods Interview: How DTC Sexual Wellness Brand Unbound Is De-Stigmatizing Female Pleasure

PSFK speaks to the co-founder and CEO of Unbound to learn more about female-driven sex tech innovation and using haptics to deliver the experiences female consumers want