Wellness

Brand Activation & Immersion PSFK's New Gen Z Playbook Is A Guide For Brands To Meet The Needs Of The Next Generation

From breaking boundaries to empowering young creators, entrepreneurs and activists, companies are transforming their brand experience to align with Gen Z’s unique needs and values

Design SoulCycle's Newest Location Brings Sweat and Strength To Hudson Yards

Manhattan's buzziest neighborhood gets its very own location of the cult-favorite cycling studio, which opened inside the brand-new Equinox Hotel

Case Study T.J. Maxx Shoppers Can Connect And Share Inspiration Through Interactive Mirrors

In a powerful new marketing campaign, the discount chain lets store shoppers share personal stories through video-enabled changing room mirrors to inspire and boost confidence

Interview Expert Insight: Designing A Pop-Up That Feels Like Home

PSFK sits down with Éva Goicochea, the CEO and founder of sexual wellness brand Maude, to find out how her brand's summer brick-and-mortar outpost, Staycation, reconceptualizes the popup

Automotive In Denmark, A New Gas Station Design Promotes Wellness And Clean Air

The COBE station recharges an electric car in only 15 minutes while providing drivers with a clean and calm atmosphere, a far cry from conventional gas stations

Cafe & Restaurant Lululemon's Experiential Chicago Store Is A One-Stop Wellness Oasis

Jumping on the trends of wellness and immersive retail, the athletic brand opened a massive store in the Windy City with an in-house cafe and a dedicated workout floor for yoga and mediation

Entertainment Music-Driven Meditation Service WAVE Delivers The Ultimate At-Home Mindfulness Experience

PSFK speaks with co-founders Mason Levey and Brad Warsh on the consumer-driven strategies behind the experiential wellness offshoot of a popular New York studio that answers demand for elevated at-home meditation

Health Maude Redefines Sexual Wellness With Cozy Brooklyn Pop-Up

The personal care brand's Staycation pop-up features special events and a curated selection of products from other like-minded companies, turning the sex shop into a wellness destination

Food & Beverage Plant-Based Powder Startup Kencko Aims To Democratize Healthy Living

In response to consumer demand for sustainable, vegan and cruelty-free options, the DTC brand offers fruits-and-veggies-based packets that make meeting daily nutrition quotas accessible and convenient

Analysis DTC Apéritif Brand Haus Is Reinventing The Drinking Experience For Mindful Millennials

PSFK learns about the new, low-alcohol spirits brand catering to modern consumers who want a social and modern drinking experience without the negative side effects (and associations), and who value transparency as well as thoughtful design

Beauty Why Brands Like Anthropologie Are Turning Stores Into Social Hubs

Fashion and beauty stores in the Mid-Atlantic region have created unique social spaces where shoppers can meet each other and consult sales associates, plus attend programs and events

Features The Active Lifestyle Hubs Bringing Health And Wellness To A Growing Mid-Atlantic Region

As D.C and Philadelphia emerge as leaders in retail innovation, these wellness-based spots are a must-see for locals and tourists alike

Retail Multi-Sensorial Pop-Up Introduces Horticulture Through Local Farming And Workshops

Billed as an experiential introduction to "HortiTainment," a mixture of horticulture and entertainment, the temporary retail activation is a glimpse into the wholesomeness achievable when nature is introduced to urban spaces

Fashion & Apparel How Stores Like Macy's Are Using Immersive Spaces To Educate Shoppers

To bring their brand to live in memorable ways that resonate with consumers, big box retailers and startups alike are turning to live experiences like hands-on demos and workshops to help customers discover organically

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