Work

Brand Activation & Immersion PSFK Book Launch: 'Retail Today' Presents 10 Steps To Strategizing The Customer Experience Journey

In our new book, author and PSFK founder Piers Fawkes presents a 10-step approach to strategic retail for a transforming landscape, breaking down the key points before, during and after sale to engage today's consumers and exploring best practices to do so

Analysis How Inclusivity Increases Both Satisfaction And Sales For Starbucks, Marriott And More

With initiatives like stores for the deaf or cultural training, these brands are changing the face of customer service to make retail much more inclusive

Design How Maximizing Spaces Is Helping Communities Thrive Worldwide

Previously unused or fallow areas can become innovative gathering spaces and homes, promoting community and social good

Features How Identity-Inclusive Social Spaces Like The Wing Allow Diversity To Thrive

From coworking for senior citizens to social clubs for people of color, these spaces allow marginalized identities to form strong communities

Home Future Of Home+Living 2030: Parasitic Living

Piers Fawkes dives into what life will look like in a decade. Next up is parasitic living, which makes the most of each nook and cranny

Innovation Names Like Spotify Are Empowering Their Employees By Building Community

From Forbes to Facebook, brands are building platforms that bring together workers from marginalized backgrounds to overcome diversity challenges as a community

Fashion & Apparel These Brands Are Making Parental Benefits More Inclusive

Building a better future starts with making it feasible for anyone to care for their children, and companies like Lululemon and Sweetgreen are catching on with parental leave that accommodates all genders

Retail How Companies Like Disney Help Employees Change Their Career Paths

Switching career trajectories can be tough for women in the workforce, but these brands are implementing upskilling initiatives that allow that freedom

Shopper Education & Assistance How Gucci, Deloitte And Google Are Taking Early Action On Workplace Inclusivity

From Gucci to Google, companies are leveling the playing field by nurturing young talent from minority communities, providing them with educational opportunities and resources

Consumer Goods PSFK Research Paper Launch: Fostering A Diverse And Inclusive Culture In The Workplace

How companies are championing diversity and inclusivity by rethinking the employee experience

Hotels, Hospitality & Travel Future Of Home+Living 2030: Communal Compounds

In this series, Piers Fawkes dives into what life will look like a decade from now. Kicking off his analysis, he investigates communal living

Consumer Insights 2030: An Introduction To The Future Of Home+Living

PSFK founder Piers Fawkes dives into what life will look like a decade from now. First up: an introduction to the project through urban revitalization

Beauty A Social Media-Inspired Booking App Is Building A Community Around Beauty

With a user-friendly interface and a focus on empowering women, Beautystack is a startup that's already making waves in the beauty industry

Case Study This Dating App For Food Could Put An End To Boring Office Snacks

Designed to make snacking more fun, a new platform from food delivery service Tyme allows workers to swipe left or right on snacks before their office orders them