Videos: PSFK Conference 2018

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Do We Lose Our Sense Of Reality When Our Marketing Is Based On Lies?

Viacom executive Kodi Foster says that predictive models don’t work if the data they use is meaningless

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Technology Can Relieve The Guilt Of Family Meals

Suvie founder Robin Liss says that tech can save people from the unhappiness of take-out and convenience meals

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How The Future Is Being Discussed And Why It Matters

Professor at Temple University and Author Devon Powers believes the trends industry needs to become diversified, in order to create a democratized and decentralized future.

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Brands Can Help Gen-Z By Acting As Agents Of Change

Managing Director of DoSomething Strategic Meredith Ferguson explains that Gen Zers aren’t relying on governments or institutions to drive social change—they see themselves as masters of their own social destiny

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How To Build Empathy Into Digital Product Experiences

Slack Research Team Lead Christina Janzer says that brands can build a user‑friendly product if they care to listen to how people feel about the product and the pain points they’re experiencing.

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The Real Foundation Of Brand Success Is The Team

&pizza founder Michael Lastoria’s advice to entrepreneurs: businesses are built by employees, not ideas

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How To Be A Brand That Audiences Love

Betaworks creative director James Cooper says that brands that act as builders can succeed by attracting like-minded audiences

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Think Of Trends As Technologies

Professor at Temple University and Author Devon Powers believes that if we start to treat trends as we do technologies we’d be able to problem-solve our way through the biggest societal ills

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Understanding The Value In Putting People First

As Slack Research Team Lead Christina Janzer explains, it isn’t enough for brands to take user feedback at face value, they must place humanity at the core of products

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Gen Z Expects Brands To Be Purpose-Led And Values-Driven

Meredith Ferguson informs brands that in a world that is becoming more commoditized, stewardship can serve as a major differentiator, especially amongst young people of color

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Corporations Need To Spend Millions After They Buy A Start Up

Start up entrepreneur Robin Liss says that for brands and organizations to innovate they have to keep investing in their acquisitions long after the M&A deals go through  

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How Blockchain Will Wrestle Control From Amazon To The Shopper

SHOP (now EVERY*) creator John Wantz says that cryptocurrency and tokens will level the retail playing field for brands and their customers

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Conversation Is Your Content Marketing

Marketing expert Kenyatta Cheese says that active participation is critical in brand interaction with customers

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Why Values Are A Brand’s Most Important Asset

Founder of the ‘anti-establishment establishment’ &pizza argues that values and culture should define a brand just as much as they define people

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Luxury Is About Intimacy With A Brand

Customers want to connect with the people behind a premium product or brand so they can understand the product better, argues Adam Pritzker of Assembled Brands

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The Internet Is Dead

Viacom executive Kodi Foster says that the internet is from a past age, apps are about to come to an end and we’ll all start living digitally in messaging apps

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Society Is Still Against The Idea of Women Enjoying Sex

Startup entrepreneur Alex Fine argues that while advertisers use sex to sell everything, platforms often censor anything having to do with female sexuality and pleasure

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Why Boomers Still Play A Big Part In Creating Culture

The generation that invented punk and skateboard culture is the most important group in the economy  argues age-visionary David Stewart

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How To Sell Fake Meat To Real Meat Lovers

Jordan Schneck explains the intuitive strategy that launched the famous Impossible Burger

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Design For The Senses To Improve The Human Experience

Experiential designer Emilie Baltz argues that playful experiences create positive emotional relationships founded in creativity and discovery

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How To Build Software To Give Young People The Right Support

Youth advocate Sixto Cancel argues that we create software that’s healing, that teaches and helps young adults thrive

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How To Design Technology That Degrades Gracefully

Technology should be designed to bring things into focus and make us calm, anthropologist Amber Case argues