Videos: PSFK Future Of Retail 2015 SF

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Leveraging Social Commerce

Chris Bennett of Soldsie details how Instagram is allowing customers to shop through purchasable posts

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Creating a Physical Experience in a Digital Way

Courtney Lapin of Westfield Labs goes through the benefits of installing connected glass displays for a new kind of window shopping

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How to Influence In-Store Sales through Mobile

Margot Landsdorf of Shopkick explains how mobile phones can be used to influence consumer behavior—both before and during an in-store experience

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With Direct Shipping, Less is More

Liam Casey of PCH International speaks on why changing distribution models will promote hardware innovation

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How Brands Can Interact with Space Better

Tristan Pollock and Erik Eliason of Storefront explain how the rise of the sharing, local, and on-demand economies are making space more accessible to smaller brands

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Joining, Not Interrupting, the Conversation on Mobile

Pablo Slough of Google explains why user experience, relevant ads, and insightful measurement can all improve a retailer’s mobile presence