Video
Leveraging Social Commerce
Chris Bennett of Soldsie details how Instagram is allowing customers to shop through purchasable posts
Video
Creating a Physical Experience in a Digital Way
Courtney Lapin of Westfield Labs goes through the benefits of installing connected glass displays for a new kind of window shopping
Video
How to Influence In-Store Sales through Mobile
Margot Landsdorf of Shopkick explains how mobile phones can be used to influence consumer behavior—both before and during an in-store experience
Video
With Direct Shipping, Less is More
Liam Casey of PCH International speaks on why changing distribution models will promote hardware innovation
Video
How Brands Can Interact with Space Better
Tristan Pollock and Erik Eliason of Storefront explain how the rise of the sharing, local, and on-demand economies are making space more accessible to smaller brands
Video
Joining, Not Interrupting, the Conversation on Mobile
Pablo Slough of Google explains why user experience, relevant ads, and insightful measurement can all improve a retailer’s mobile presence