Videos: PSFK Conference 2017

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Don’t put technology first when designing for humans

Wearable X CEO Billie Whitehouse designs wearables for all five senses while maintaining a sense of humor

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Creative Storytellers Can Fight Against The War On Truth And Trust

Marketing pioneer Scott Bedbury stresses the importance of transparency in a country that has fallen prey to “alternative facts”

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The Secret Recipe For Success Is Not What You Think

Colin Beavan, author of No Impact Man and How To Be Alive, divulges the one thing that the majority of happy, successful people have in common

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What The Supermarket Could Look Like In 2065

At PSFK 2017, Studio Industries CEO Mike Lee teleported us in a time machine to the grocery store of the future, where experiences will reign over products

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Inside One Winning And One Losing Brand Partnership

DoSomething.org CEO Aria Finger shares what it takes to have a successful brand partnership

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Re-Branding Cannabis As A Tool For Wellness

Derek McCarty discusses how hmbldt is changing attitudes around marijuana

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Brands Should Speak To Young People As Citizens, Not Just Consumers

Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers

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How to build a wellness business built on real life experience

Prison inmate turned fitness CEO Coss Marte discussed how he went from selling drugs on a street corner to running a company at Saks 5th Avenue, alongside racks of designer clothes and shoes.

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How Peloton Is To The Fitness Industry What Netflix Was To The Entertainment Industry

At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.

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The Future Of Tech Is Biology

Christina Agapakis of Ginkgo Bioworks describes how the incredible feats of biology can be integrated into human-driven design. For more head over to psfk.com

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Storytelling With Just The Right Amount Of Crazy

The renowned filmmaker shares the origin stories of his documentaries and a recipe for innovative content that makes a difference

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How to launch a tech product targeting women

Dame Products co-founder Alexandra Fine talks about designing sex products that close the pleasure gap

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Re-Thinking Addresses To Improve Mail And Health Services Worldwide

Clare Jones introduced PSFK 2017 to what3words, the global addressing system that is changing and saving lives around the world

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Social Media Lessons From A 75-Year-Old Instagram Star

Ji Lee of Facebook talks about a project he started with his father, whose drawings for his grandchildren became a viral hit on Instagram