Videos: PSFK Conference SF 2012

AirBnB founder Joe Gebbia created his company because he realized that there was a large gap in the market. People wanted to be able to book places to stay, easily and efficiently, whether it be a crashpad on a friendly stranger’s couch or a master bed in a stately home. He discussed how his idea developed from the pages of a Moleskine notebook at PSFK CONFERENCE 2011 NYC, and the importance of building and sustaining a narrative to achieve success.

PSFK CONFERENCE SAN FRANCISCO, Regina Ellis of JoyRx spoke about how her life experiences have brought her closer to understanding the importance of getting, giving, and sharing joy.

Josh Walton of the Rockwell Group discussed how their design projects are about finding and exploring the blur between physical and digital.

Jermaine Dupri and David Deal spoke about the development of Global 14, a platform created by Dupri to generate a new kind of digital social connection with his fan base.

At PSFK Conference Scott Bedbury of Brand Stream shares how building a successful brand requires not only innovative ideas and great technical execution

At PSFK CONFERENCE SAN FRANCISCO, Dana Cho and Beau Trincia from Ideo spoke about the way in which the retail landscape has dramatically shifted

PSFK CONFERENCE SAN FRANCISCO, Eric Ryan discussed some of the new strategies developed in the past year at method.

A persuasive retail experience is not just about presenting the customer with a final product, rather it is about discovery, browsing, serendipity, and social interaction.

At Mango Health, Jason Oberfest has been using the principles of social game design to develop consumer health products that inspire good health in new ways