Videos: PSFK Conference SF 2012

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Joe Gebbia, AirBNB: Inspiring Human Connections

AirBnB founder Joe Gebbia created his company because he realized that there was a large gap in the market. People wanted to be able to book places to stay, easily and efficiently, whether it be a crashpad on a friendly stranger’s couch or a master bed in a stately home. He discussed how his idea developed from the pages of a Moleskine notebook at PSFK CONFERENCE 2011 NYC, and the importance of building and sustaining a narrative to achieve success.

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Regina Ellis, JoyRx: Harnessing Joy

PSFK CONFERENCE SAN FRANCISCO, Regina Ellis of JoyRx spoke about how her life experiences have brought her closer to understanding the importance of getting, giving, and sharing joy.

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Josh Walton, Rockwell Group: Digital Storytelling Through Physical Space

Josh Walton of the Rockwell Group discussed how their design projects are about finding and exploring the blur between physical and digital.

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Jermaine Dupri + David Deal, Global14: Injecting Community Back Into Social Media

Jermaine Dupri and David Deal spoke about the development of Global 14, a platform created by Dupri to generate a new kind of digital social connection with his fan base.

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Scott Bedbury, Brandstream: Mixing Art And Science To Achieve Brand Leadership

At PSFK Conference Scott Bedbury of Brand Stream shares how building a successful brand requires not only innovative ideas and great technical execution

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Dana Cho and Beau Trincia, Ideo: Rethinking Retail

At PSFK CONFERENCE SAN FRANCISCO, Dana Cho and Beau Trincia from Ideo spoke about the way in which the retail landscape has dramatically shifted

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Eric Ryan, Method: Style And Substance

PSFK CONFERENCE SAN FRANCISCO, Eric Ryan discussed some of the new strategies developed in the past year at method.

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Usher Lieberman, TheFind: Leveraging Social Data

A persuasive retail experience is not just about presenting the customer with a final product, rather it is about discovery, browsing, serendipity, and social interaction.

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Jason Oberfest, Mango Health: Using Mobile To Inspire Healthier Lives

At Mango Health, Jason Oberfest has been using the principles of social game design to develop consumer health products that inspire good health in new ways

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Michael McDaniel, Frog: Rethinking Solutions For The City

Michael McDaniel believes that in order to adapt urban transportation infrastructure to the changing needs of the 21st century, we must take a radically new approach. At PSFK CONFERENCE SAN FRANCISCO, he introduced a proposal developed at frog to update existing urban transportation networks with a system of gondolas that could inexpensively and efficiently replace our […]

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Rohit Bhargava: How ‘Likability’ Trumps Competence

Speaking at PSFK CONFERENCE SAN FRANCISCO, author Rohit Bhargava related a personal story about resolving conflict, and how it can be applied to marketing strategy and to life in general. He begins by retelling a chance conversation he had with a cab driver in South Africa about how Nelson Mandella avoided the potential of violent conflict […]

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Nick Barham, Wieden + Kennedy: Igniting A Startup Scene

Building a successful startup relies on both having fresh innovative ideas and being able to build the connections by which those ideas can grow. Speaking at PSFK CONFERENCE SAN FRANCISCO, Nick Barham of Wieden + Kennedy gave an update on the progress of PIE,  the Portland Incubator Experiment. Initially started as a casual space for small startups who needed […]

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Eric Corey Freed, organicARCHITECT: Designing For A Post-Carbon Future

At PSFK CONFERENCE SAN FRANCISCO, architect Eric Corey Freed talked about the necessity of designing green buildings and structures from the ground up.

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Gerald Richards, 826 National: Putting Creativity At The Forefront Of Education

As CEO of 826 National, Gerald Richards is always searching for new ways the get children interested in the process of learning. According to him, the key to successful teaching is through a creative and fun environment, where the material can be easily accessed and is understandable to kids. 826 National has several locations throughout […]

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Gadi Amit, New Deal Design: Designing Tech To Anticipate Cultural Shifts

Gadi Amit, president of NewDealDesign, believes there is a whole range of human creativity and intelligence to be tapped in to that is not that obvious and speaks on it at PSFK Conference San Francisco

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Chase Jarvis, CreativeLIVE: New Models Of Creativity

Speaking at PSFK CONFERENCE SAN FRANCISCO, Chase Jarvis of CreativeLIVE elaborated on the importance of a creative education.

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Marc Shillum, Method Design: Consistent Brands Through Repeating Patterns

Marc Shillum of Method Design has set about approaching the field of branding from a whole new perspective. At PSFK CONFERENCE SAN FRANCISCO he began by introducing his concept of ‘brands as patterns’ whereby the most important feature of a successful brand is not just consistency, but rather the ability to continually reinvent the brand image according to what is most relevant at […]

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Stephanie Horstmanshof & Kristin Dean, Bing: How Bing Adds Human Touch For A Richer User Interface On The Web

At PSFK CONFERENCE SAN FRANCISCO, Stephanie Horstmanshof and Kristin Dean shared the evolution of the Bing homepage and how they choose the most compelling images to create a more immersive internet search experience. Around 2008, they noticed that all search engines seemed to utilize plain white backgrounds and a simple text box for the sake of […]

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