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Take me to PSFK iQAirBnB founder Joe Gebbia created his company because he realized that there was a large gap in the market. People wanted to be able to book places to stay, easily and efficiently, whether it be a crashpad on a friendly stranger’s couch or a master bed in a stately home. He discussed how his idea developed from the pages of a Moleskine notebook at PSFK CONFERENCE 2011 NYC, and the importance of building and sustaining a narrative to achieve success.
Watch this talkPSFK CONFERENCE SAN FRANCISCO, Regina Ellis of JoyRx spoke about how her life experiences have brought her closer to understanding the importance of getting, giving, and sharing joy.
Watch this talkJosh Walton of the Rockwell Group discussed how their design projects are about finding and exploring the blur between physical and digital.
Watch this talkJermaine Dupri and David Deal spoke about the development of Global 14, a platform created by Dupri to generate a new kind of digital social connection with his fan base.
Watch this talkAt PSFK Conference Scott Bedbury of Brand Stream shares how building a successful brand requires not only innovative ideas and great technical execution
Watch this talkAt PSFK CONFERENCE SAN FRANCISCO, Dana Cho and Beau Trincia from Ideo spoke about the way in which the retail landscape has dramatically shifted
Watch this talkPSFK CONFERENCE SAN FRANCISCO, Eric Ryan discussed some of the new strategies developed in the past year at method.
Watch this talkA persuasive retail experience is not just about presenting the customer with a final product, rather it is about discovery, browsing, serendipity, and social interaction.
Watch this talkAt Mango Health, Jason Oberfest has been using the principles of social game design to develop consumer health products that inspire good health in new ways
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