Videos: Webinars

PSFK President of Research and Strategy Scott Lachut guides viewers through the 50+ page loyalty report, which decodes Gen Z’s changing priorities and provides a strategic framework that brands and retailers can use to redesign their brand experiences for this new generation of consumers.

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through the 25+ page report detailing how fast-casual restaurants are leveraging cutting-edge technology to meet personal tastes

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through the 20+ page report detailing how brands and retailers are reimagining their loyalty programs as long-term investments in their most valuable customers

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through the 30+ page report detailing how retailers can leverage new tools to capture shopper data in the physical store

In the latest webinar, Senior Strategist Penn Whaling and Strategist Conner Dial guide viewers through the 30+ page report that serves as a roadmap for how to improve the car-buying and ownership journey

In the latest webinar, PSFK Founder Piers Fawkes, Senior Strategist Penn Whaling and Strategist Aver McCaffrey guide viewers through the 50+ page report showing how retailers can design physical stores that drive engagement and sales in the digital age

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling unpacked the DTC opportunity by examining key trends that will impact everything from supply chain and technology infrastructure to store design and service to CRM and loyalty systems

PSFK Senior Strategist Penn Whaling and Strategist Conner Dial guide us through the 80+ page The China Debrief, which shows how Alibaba, JD and Tencent are innovating along the purchase path

PSFK President of Research & Strategy Scott Lachut and Strategist Conner Dial  explore how innovative brands and retailers are eliminating time-consuming supply chain hierarchies, consolidating communication and inventory across channels and leveraging data-enabled technologies

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling reveal how brands and retailers can incorporate a range of health and wellness-related offerings to meet growing consumer demand

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers in how they can work to treat content and commerce as conjoined parts of an evolved retail ecosystem

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for leading customers into the sales funnel through contextual and personal engagement in the home

PSFK President of Research & Strategy Scott Lachut and strategist Avery McCaffrey guide viewers through a framework for engaging the conscious consumer

President of Research & Strategy Scott Lachut and Strategist Conner Dial help us navigate using bots in customer service apps

PSFK Founder and President Piers Fawkes and Senior Strategist Emily Wasik help us navigate today’s travel landscape