Videos: Webinars

Video
Shopper Data Debrief Webinar Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through the 30+ page report detailing how retailers can leverage new tools to capture shopper data in the physical store

Video
Automotive CX Debrief Webinar Video

In the latest webinar, Senior Strategist Penn Whaling and Strategist Conner Dial guide viewers through the 30+ page report that serves as a roadmap for how to improve the car-buying and ownership journey

Video
Store Experience Design Debrief Webinar Video

In the latest webinar, PSFK Founder Piers Fawkes, Senior Strategist Penn Whaling and Strategist Aver McCaffrey guide viewers through the 50+ page report showing how retailers can design physical stores that drive engagement and sales in the digital age

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Future of Retail 2019 Report Webinar Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling unpacked the DTC opportunity by examining key trends that will impact everything from supply chain and technology infrastructure to store design and service to CRM and loyalty systems

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The China Debrief Webinar Video

PSFK Senior Strategist Penn Whaling and Strategist Conner Dial guide us through the 80+ page The China Debrief, which shows how Alibaba, JD and Tencent are innovating along the purchase path

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Last-Mile Delivery Debrief Webinar Video

PSFK President of Research & Strategy Scott Lachut and Strategist Conner Dial  explore how innovative brands and retailers are eliminating time-consuming supply chain hierarchies, consolidating communication and inventory across channels and leveraging data-enabled technologies

Video
Retail Health & Wellness Debrief Webinar Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling reveal how brands and retailers can incorporate a range of health and wellness-related offerings to meet growing consumer demand

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Content & Commerce Debrief Webinar Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers in how they can work to treat content and commerce as conjoined parts of an evolved retail ecosystem

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Occasion-Based Marketing Debrief Webinar Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement

Video
Shopper Marketing Debrief Webinar Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for leading customers into the sales funnel through contextual and personal engagement in the home

Video
CX Playbook Webinar Video

PSFK President of Research & Strategy Scott Lachut and strategist Avery McCaffrey guide viewers through a framework for engaging the conscious consumer

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Customer Service Debrief Webinar Video

President of Research & Strategy Scott Lachut and Strategist Conner Dial help us navigate using bots in customer service apps

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Travel Debrief Webinar Video

PSFK Founder and President Piers Fawkes and Senior Strategist Emily Wasik help us navigate today’s travel landscape

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