On April 18 2019, PSFK will present the findings of its key research report, the Automotive CX Debrief, at this in-person briefing in New York City.
Before an audience of executives from brands, retailers and partners, PSFK analysts will explore the imaginative ideas emerging across the customer experience in the automotive sector. The presentation will be of use to auto sector and non-auto sector professionals alike.
The session will explore how automotive brands are leveraging the tactics of direct-to-consumer brands to transform the way vehicles are marketed and sold in a digital-first context and reframe customer relationships around meaningful loyalty. This presentation will include best-in-class examples and actionable insights on how to elevate the automotive customer experience to ensure that it keeps pace with rapidly changing consumer expectations.
Radical innovation strategies are being tested and employed in an era of direct-to-consumer retail and our Automotive CX Briefing will help you frame those emerging opportunities as they pertain to you. Key themes will include:
Creating interactive social marketing content that allows potential buyers to learn more about vehicles in a fun, engaging way
Immersive Sales Support
Using digital tools in order to help consumers navigate a complicated process and find the right vehicle for their individuated needs
Empowering consumers to shop for cars online and then have their desired vehicle delivered to their homes, without ever requiring a visit to a dealership
Giving consumers a commitment-free alternative to buying or leasing by offering vehicle access, insurance and maintenance for a flat monthly fee
Rewarding consumers for sharing information about their driving behavior and other personal data, fostering a mutually beneficial exchange
Offering related services and ongoing support that help consumers get the most out of their car ownership experience
After the presentation, an informal cross-room discussion will take place. This ‘Speak Easy’ session will be off-the-record and will allow the attendees to respond to the briefing with their own opinions and case studies.
Chat or email us should you have any questions.
- 8.30am – Doors Open
- 9.00am – Briefing Commences
- 9.45am – ‘Speak Easy’ Discussion
- 10.30am – Briefing Ends
Plan Your Trip
The briefing will be held in a single downtown loft space in Manhattan. Ticket-holders will be emailed the address after their purchase.