Join Mondelēz and PSFK in NYC to learn how experts from Facebook, HP and partners The Martin Agency, Maya, 360i and The Participation Agency use fearless marketing to build fearless businesses.
On Thursday, November 12th, PSFK invites you to hear pioneering-brand innovator Mondelēz announce the launch of a major innovation initiative for the Oreo brand. Bonin Bough, the company’s Chief of Media and eCommerce, will kick off the morning at the Sky Room at the New Museum giving insights into the strategy behind the launch as well as a live product demo. PSFK will host a panel and discussion on fearless marketing and innovation with thought-leaders from Facebook, HP and partners at The Martin Agency, Maya and more. Global Head of eCommerce, Cindy Chen, will take the stage to discuss Mondelēz aim to become a billion dollar e-commerce business.
Session I: Fearless Marketing
8:00 am – Doors Open & Breakfast
8:30 am – Presentation & Product Demo by Bonin Bough
9:00 am – Panel Discussion and Q&A
9:45 am – Session I Ends
*PSFK Guests are invited to stay for the second session on fearless talent led by The Advertising Club:
Session II: Fearless Talent
10:30 am – 12pm, Followed by Networking and Demos
Plan Your Trip
Sky Room, New Museuem
235 Bowery, New York, NY 10002