During a webinar on Wednesday October 18 at 12pm EST, the PSFK research team will be presenting findings from our next trends and innovation report, the Advertising Playbook.

PSFK’s Advertising Playbook is a strategy toolkit for brands to successfully produce the most vital component in today’s digitally-saturated marketplace: experience marketing.



To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

11.50am – “Doors” Open Online

12pm – Presentation Begins

12.35pm – Discussion with Attendees

1pm – Webinar Closes

PSFK Confernce: Speakers