During a webinar on Wednesday June 6 at 12pm EST, the PSFK research team will be presenting findings from our newest trends and innovation report, the CX Playbook 2020.

The CX Playbook 2020 presents a new vision for the customer-brand journey, one where customers’ lives and goals are authentically empowered and bolstered by their favorite brands.



Today’s consumers have adopted widespread distrust of legacy institutions, driven by a progressive mindset and a higher need for self-sufficiency. In response, brands need to position their products and services alongside purpose-driven initiatives that simultaneously elevate customers and accomplish global good.

The CX Playbook 2020 presents readers with an actionable, trends-inspired framework that will attract customers through value-driven brand perspectives and cultivate long-term loyalty by nurturing their progressive lifestyle.

PSFK Confernce: Speakers


11.50am – “Doors” Open Online

12pm – Presentation Begins

12.40pm – Slack Q&A with Attendees

1pm – Webinar Closes