Webinar (45-60 Minutes)
During a webinar on Wednesday, July 18 at 12pm EST, the PSFK research team will be presenting findings from our newest trends and innovation debrief, the Occasion-Based Marketing Debrief, in anticipation of its launch.
PSFK’s Occasion-Based Marketing Debrief explores how brands are leveraging key occasions and cultural moments to not only to generate excitement and sales but also to deepen consumers’ emotional connection to their brands and create long-term relationships. From immersive fan experiences to celebrations of diversity and inclusion, brands are finding new ways to engage with consumers on a human level and speak to their sense of identity.
Through the lens of four industry trends, this report provides a framework for brands and retailers to use relevant occasions and events to build long-term engagement. It is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services.
11.50am – “Doors” Open Online
12pm – Presentation Begins
12.40pm – Slack Q&A with Attendees
1pm – Webinar Closes