The agenda of our PSFK 2017 conference revolves around the theme of Innovation With Purpose. On our stage, we will present a range of brilliant speakers across industries and topics and they will explain the importance of purpose in our work and the personal, communal and global impact that such an approach could have. Presenters include film-maker Morgan Spurlock, chef Nicholas Morgenstern, and speakers from Facebook, Google, Peloton, Alfred and Dame Products.

Beyond the array of pioneering speakers, our audiences find the conversation around the ideas as rewarding as the content. Our attendees are a mix of creative professionals working across the customer experience spectrum – from retail, advertising and design.

We create time and space during the conference to ensure that our guests can build off the insights they gain and internalize into their personal work. This year, attendees will also be able to sign up for additional work sessions on research in the field and NYC retail inspiration.



Listed on Adweek’s  7 Emerging Conferences Every Advertising Professional Should Know About”, the PSFK 2017 conference is one of the most anticipated events of 2017.

Our conferences offer a diverse program of speakers with backgrounds in art, technology, design, marketing, and media, creating an environment where disparate ideas can come together in new ways to fuel work that changes the world for the better. We set an agenda that allows participants to meet and discuss with one another, together sharing and building upon the ideas brought forth from the stage.

Ranked #1 of the Most Innovative Conferences of 2016, Inc. Magazine

“With its collaborative atmosphere and illustrious list of keynote speakers, it’s no surprise that the PSFK conference series is one of the hottest events out there.”
Michael Schein, Inc. Magazine



PSFK Confernce: Speakers


The programming for PSFK 2017 is built on the comprehensive research created by the and PSFK Labs teams to identify today’s surfacing trends shaping tomorrow’s creative business. By putting a retail, advertising and design lens on the shifts happening in the marketplace, the PSFK Team and our keynote speakers will elucidate themes such as:

  • Product Development
  • Brand Experience
  • Consumer Immersion
  • Social Impact
  • Innovation Process
  • Transformative Thinking
  • Creative Excellence


So… will it be useful for you to attend? What should you tell your boss (if you still have one)? Well, we have speakers talking about sex toys, marijuana, bio-robotics, human trafficking, social impact, sustainability, race drones, augmented reality, and vanilla ice-cream! Is that enough to convince them!? :)  

Check the bios below for more:


  • Update

    Abigail Posner

    Head of Strategic Planning

    As a thought leader, author, manager and corporate executive, Abigail has spent her life catalyzing change and creating impact. At Google, she works closely with the advertising and marketing communities to help amplify their strategic and creative efforts in the digital space.
  • Keynote

    Ji Lee

    Creative Instigator

    Ji Lee is a creative lead at Facebook Creative Shop. Ji’s past jobs include Google Creative Lab and Droga5. Ji is author of three books and he’s a frequent contributor for the New York Times. Ji was listed as one of 50 most important designers by Fast Company in 2011. His work has appeared on Time magazine, BBC, Wired, The Guardian, Huffington Post, Wall Street Journal, ABC World News among others.
  • Keynote

    Christina Agapakis

    Biotech Design Visionary

    Christina Agapakis is a biologist, writer and artist interested in microbes and the future of biotechnology. She collaborates with engineers, designers, artists and social scientists to explore the many unexpected connections between microbiology, technology, art and popular culture.
  • Keynote

    Nicholas Morgenstern

    Cream of the Crop Tastemaker

    Nicholas Morgenstern is a self-made restaurateur, with extensive pastry experience in some of New York's finest establishments. In 2014, Nicholas opened Morgenstern's Finest Ice Cream. "Morgenstern's Finest Ice Cream is my chance to express my love of the quintessential American indulgence. I have been dreaming of these flavors, this style, and this place for years."
  • Keynote

    Morgan Spurlock


    Morgan Spurlock is an award-winning writer, director and producer of film, television and digital content. As founder and CEO of New York-based production studio Warrior Poets, Spurlock has been on the forefront of digital content creation, leading Hulu’s push into original programming with their first series, “A Day in the Life.” Drawing from a wealth of experience working with companies including GE, Verizon, Nickelodeon, Yahoo!, and Häagen-Dazs, among others, Spurlock brings his expertise in meaningful brand partnerships to the PSFK stage.
  • Update

    Scott Bedbury

    Branding Master

    Scott Bedbury is a business strategist who has worked for some of the world's most respected brands, including Nike, Starbucks and Airbnb. He famously directed the creation of the “Just Do It” campaign in 1988, helping expand Nike’s relevancy across consumers, sports and cultures with one of the most compelling and unified brand voices in business history. In 1998, Scott left Starbucks to write, teach and establish Brandstream, advising leaders at companies including Apple, Facebook, Google, Coca-Cola, NASA, and Samsung.
  • Keynote

    Marcela Sapone

    Connected Home Innovator

    Marcela focuses on time and how we use it to live our best lives together. At Hello Alfred, she am part of a team that is building the first home management system, which connects users to people and services they can trust. They are on mission to make sure people can Come Home Happy - and committed to building great jobs and a new market standard for service. Consumer Tech Forbes 30 under 30 2016, Goldman Sachs Builders and Innovators, NYC Venture Fellow, winner of TechCrunch Disrupt SF 2014, contributing writer to Quartz, Brookings, Department of Labor and more.
  • Keynote

    Tom Cortese

    Fitness Innovator & Co-Founder

    With Peloton, Tom is designing a whole new way for people to get fit. At-home fitness equipment has not evolved at the same pace as the group exercise classes that take advantage of trends in fitness, fashion and music to keep you motivated. Peloton has changed this by marrying sophisticated technology with beautiful and thoughtfully designed fitness equipment.
  • Keynote

    Jan Chipchase

    Anthropologist & Author

    Jan is the creator of the Field Study Handbook and founder of Studio D Radiodurans, a research, design and innovation consultancy. He specializes in identifying nuanced patterns of human behaviour. The insight he generates informs and inspires design, strategy, brand and public policy.
  • Update

    Xavi Cortadellas

    Fitness Innovation Expert

    Xavi Cortadellas, Head of Innovation and Design at Gatorade, defines the Global pipeline of products and services for Gatorade for the next 2-5 years, and spent years working with elite sports teams, developing a system to track the hydration of athletes and giving them the necessary nutrients to recover.
  • Keynote

    Alexandra Fine

    Female-Positive Sex Toy Creator

    Alexandra created Dame Products, which designed the most highly crowdfunded sex toy, Eva, and most recently Fin – Kickstarter’s first sex toy. Fine is devoted to proving that sex can be equally as pleasurable for both men and women and aiding that assertion with creative, well-designed and flawlessly-executed sexual innovations.
  • Keynote

    Bobby Jones

    Youth Identity Expert & Author

    Bobby is one of the nation’s most respected experts in marketing to teen and millennial audiences. As an entrepreneur, strategist and active participant in their world, Bobby has traveled the globe engaging young people and helping brands understand what shapes modern cultural youth identity. Bobby is helping leaders understand today’s young people see themselves as part of a New Era with New Expressions and New Expectations.
  • Update

    Billie Whitehouse

    Wearable Tech Pioneer

    Billie is the designer and director of Wearable X, a firm that specializes in the combination of hardware, software and apparel for wearable technology products. Forbes recently compared Billie and her co-founder Ben Moir to Steve Jobs and Jerry Seinfeld. Known for her development of Nadi and Fan Jersey recently presented at Super Bowl 50, Billie is invigorating the fashion industry and transforming it into a business focused on improving the quality of our lives.
  • Keynote

    Clare Jones

    Social Enterprise Expert

    Clare Jones leads the global expansion of what3words. Her background is in the development and growth of social enterprises, including in impact investing. She is interested in the power of innovative business to change the world, and sits on the board of various UK social enterprises. She studied for an undergraduate degree in English, with her graduate degree in the Geography Department at the University of Cambridge. Clare also volunteers with the Streetlink project, doing health outreach work with street-based sex workers in London.
  • Keynote

    Derek McCarty

    Cannabis-Based Wellness Innovator

    Derek McCarty is head of marketing at hmbldt, a health and wellness company providing innovative cannabis-based therapies via proprietary dosage technology and targeted formulas. hmbldt is recognized as a disruptive force in health and wellness and was named by Time Magazine as one of the best inventions of 2016. Before hmbldt, Derek worked in advertising at top agencies including Anomaly, 72andSunny and BBH.
  • Keynote

    Aria Finger

    Youth Initiator

    Aria Finger is CEO of, a tech company for young people and social change with 5.5 million members in 131 countries. In 2013, she founded TMI Strategy, a subsidiary consulting group that has earned over $6 million to support DoSomething. Aria graduated with an economics degree from WashU in St. Louis and teaches at NYU. She was named a World Economic Forum Young Global Leader in 2016.
  • Update

    Nicholas Horbaczewski

    Drone Racing Pioneer

    Nicholas Horbaczewski is the CEO & Founder of the Drone Racing League (DRL), the premier international drone racing platform. Before founding DRL in 2015, Nicholas served as the Chief Revenue Officer of Tough Mudder. Nicholas also co-founded Leeden Media, an entertainment company for feature-length independent films, and brings his love of production to his work at DRL.
  • Update

    Rohit Bhargava

    Trend Curator

    Rohit Bhargava is a trend curator, founder of the Influential Marketing Group, and an expert in helping brands and leaders be more influential. He is the author of five bestselling books on topics as wide ranging as the future of healthcare, building a brand with personality, and why leaders never eat cauliflower. Rohit has advised hundreds of global brands and is a Professor of Marketing at Georgetown University.
  • Special Guest

    Jon Burgerman

    Guerilla Doodler

    Jon Burgerman is a UK born, NYC based artist, famed for his instantly recognizable drawings, doodles, characters and murals. Burgerman's work has been featured in publications including The New York Times, The Guardian, Buzzfeed, and more. His works include a focus on what he calls 'quiet interventions', where subtle, often cheap, nonpermanent actions drastically (and sometimes comically) alter the reading of a signifier, object or situation. It's Burgerman's belief that through these playful, creative acts, Art can act as an agent to change the world.
  • Update

    Noreen Chadha

    General Manager

    Noreen is the General Manager of US citizenM hotels with a passion for exploring and eating out in the city. She helped launch citizenM in the US and is dedicated to crafting a unique and throughly modern guest experience.
  • Update

    Colin Beavan

    No Impact Man & Author

    Colin Beavan’s writing, speaking, consulting and activism have encouraged tens of thousands of people to examine their lives to discover what’s really important to them. The resulting “transformative adjustments” that people make allow them to live more in line with their true values and aspirations, both for their own lives and the world. It is Colin’s mission to wake people up, on both individual and collective levels, to ways of life and doing business that are healthier and happier for individuals, for our society, and for our world.
  • Special Guest

    Irma Zandl

    Trend Watcher

    As someone who covers change at the intersection of business, tech, media and culture, Irma is acknowledged as one of America’s foremost experts on trends. She has pioneered numerous groundbreaking, non-traditional approaches for customer insights and trend analysis.
  • Update

    Tucker Fort

    Fitness Innovation Expert

    Tucker Fort, partner at Smart Design, collaborated with Gatorade on a project leveraging data-centric, personalized hydration to help optimize performance from the elite to everyday athletes.
  • Jeff Staple

    Creative Design Expert

    In 1997, Jeff Staple walked into a boutique in New York City wearing a shirt he printed in his silkscreen class at Parsons School of Design. He had no intention of even wanting to start a brand. He walked out of that store with an order of 12 shirts. Staple was officially open for business. Jeff is the Founder and Creative Director of Staple Design and Reed Space. He also serves as Creative Director for TGS Holdings, Inc—an innovative group of retail outlets.
  • Update

    Mike Lee

    Founder & CEO

    Mike Lee is the founder and CEO of Studio Industries, a Food Design & Innovation agency, specializing in the application of design thinking to food products and experiences. His experience in food design & innovation has covered a wide range over the past 10 years. Most recently, Mike led product development initiatives on the Innovation & New Ventures team at Chobani.
  • Update

    Coss Marte

    Fitness Innovator

    Coss Marte personally oversaw a million dollar cocaine and marijuana empire in New York City before getting busted. Once locked up, however, he not only rethought his life—he conceived an entirely new and original way of getting fit. While serving a sentence in his 9x6 prison cell, he developed a unique and effective exercise program without the need for any equipment. Using military bootcamp techniques, and some additional secrets that Coss developed himself, this program is designed to be completed anywhere, anytime.


PSFK Confernce: Plan Your Trip

Plan Your Trip


Museum of Jewish Heritage

36 Battery Place
New York, NY 10280