Field Guide To Creating High-Reach Brand Experiences

PSFK is proud to present our latest Future of Advertising report, presented at PCH Innovation Hub in San Francisco on October 5th.

PSFK’s Advertising Playbook 2018 provides a practical set of tools for marketers to plan, design and measure brand experiences in a way that maximizes audience impact and drives value for clients. This playbook is designed to be used as an in-the-moment planning tool, offering straightforward consumer insights, industry maps, activation guidelines, technology recommendations and KPI breakdowns supported by PSFK’s trends-led industry research and expert survey of 375+ marketing professionals.

Experiential marketing—a term that encompases pop-ups, event activations and in-person engagements—is no longer a wildcard component of a larger brand campaign; in many cases, it is the linchpin of an integrated marketing strategy and the point of deepest customer engagement.

Note: This is an invite only event. For attendance queries, email



Key themes covered in the event:

Making the case for experiential marketing

  • Why Experience Now? (SWOT Analysis)
  • Industry Outlook: From Digital To Experience-First
  • Consumer Insights Driving Change


Planning an experiential strategy

  • Key Takeaways For Creatives & Planners
  • Aligning Experiential Marketing With Business Objectives
  • Brand Experience Strategies


Benchmarking your idea against industry leaders

  • Best-In-Class Activations


Improving campaign performance

  • Measuring The Impact: Experiential KPIs
  • Choosing The Right Technologies & Tools
  • Tailoring Activations For Key Industries
  • Living Lab: Using Experiences To Collect Data


PSFK Confernce: Speakers


San Francisco

PCH Innovation Hub, 135 Mississippi St., San Francisco, CA 94107
San Francisco, California

6:00 PM: Doors Open

6:30 PM: Presentation

7:15 PM: Expert Q&A

7:30 PM: Networking

8:00 PM: Event Close

Panelists: To be announced!



PSFK Confernce: Plan Your Trip

Plan Your Trip



PCH Innovation Hub, 135 Mississippi St., San Francisco, CA 94107