There are many ways you can get into trends research. You can start by taking classes through your local community college or university. Trend spotters like to read magazines and newspapers. They scan articles written by experts in the field and look for stories that discuss current issues related to your topic.
There are tools that can be used to supplement research. For instance, Google Trends displays a long-term overview of niche trends. Also, absorb up-to-date industry research and trends reports “ like a sponge” including intelligence from PSFK.
Pattern recognition is one of the most important skills needed to succeed in trends research. Pattern recognition means being able to recognize recurring themes within different pieces of text. To develop pattern recognition skills, try reading books and watching movies. Then write down everything you think is interesting. Afterward, take some notes about the plot points and characters. Finally, review your list and pick out common themes. This exercise should give you insight into patterns that exist throughout various genres.
A trends researcher would also want to understand unmet needs that are informed by Trend Analysis and this is where it becomes complex. If you’re interested in learning more about trends research, subscribe to PSFK’s newsletter!
The professionals who use their trends research include:
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