How Do You Become A Trends Analyst?

There are many ways you can get into trends research. You can start by taking classes through your local community college or university. Trend spotters like to read magazines and newspapers. They scan articles written by experts in the field and look for stories that discuss current issues related to your topic.

There are tools that can be used to supplement research. For instance, Google Trends displays a long-term overview of niche trends. Also, absorb up-to-date industry research and trends reports “ like a sponge” including intelligence from PSFK.

What Is Pattern Recognition?

Pattern recognition is one of the most important skills needed to succeed in trends research. Pattern recognition means being able to recognize recurring themes within different pieces of text. To develop pattern recognition skills, try reading books and watching movies. Then write down everything you think is interesting. Afterward, take some notes about the plot points and characters. Finally, review your list and pick out common themes. This exercise should give you insight into patterns that exist throughout various genres.

A trends researcher would also want to understand unmet needs that are informed by Trend Analysis and this is where it becomes complex. If you’re interested in learning more about trends research, subscribe to PSFK’s newsletter!

What Trends Research Companies are there?

Examples of trend research companies include Gartner and PSFK.

The professionals who use their trends research include:

• Marketers — These individuals identify new opportunities based on changing market dynamics. For example, they might notice an increase in demand for certain types of goods and services. Or they might see a decline in sales due to competition.
• Business owners — A company owner can use trends analysis to help them make better decisions regarding product development, pricing strategy, advertising campaigns, etc.
• Retailers — Retailers often rely on trends research to understand how customers behave when making purchases. By understanding customer preferences, retailers can create targeted promotions and advertisements that will appeal to specific groups of shoppers.

If you have any other questions about trends research, visit PSFK.com /p>