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PSFK iQ

PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.

Take me to PSFK iQ

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Enrich Every Strategic Decision with the Latest Ideas, Strategies, & Trends

PSFK's IQ offering provides retailers, direct to consumer brands, and their partners with access to the latest ideas, strategies, and trends to enrich every strategic decision. Our members at Google, Lululemon, Target, and Walmart have used the PSFK iQ Market Research Platform to access the insights they need to support their plans and make informed decisions.
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iQ Member Benefits

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Database Access logo On-Demand
Research logo Weekly Email
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Partners logo Innovation
Benchmarks

  • Stay Ahead of the Curve

    with Regularly Updated Research and Analysis

    With the PSFK iQ market research platform, you can stay up-to-date on the latest trends and changes in the industry. Our library of over 400 reports is updated 3-4 times a month, providing insights on the customer experience journey, trend analysis, industry examples, and market data.

     

    Stay Ahead of the Curve

  • 100,000 Case Studies, Benchmarks + Analysis

    Deep dive into new ideas in our Centralized Innovation Dashboard.

    The PSFK iQ market research platform offers a range of services to help retailers, direct to consumer brands, and their partners make informed decisions and drive business growth. All members have access to our centralized innovation dashboard, featuring over 100,000 case studies, benchmarks, and analysis to deep dive into new ideas and industry trends. With access to this wealth of data and insights, our members are able to stay ahead of the curve and tackle the biggest business challenges.

    100,000 Case Studies, Benchmarks + Analysis

  • Transform Your Strategy with Personalized Market Research

    Take Your Business to the Next Level with Customized Insights and Analysis

    In addition to access to our library of research reports, our highest level of membership includes a service where we produce a custom research paper for your business each month. This bespoke research paper is tailored to your specific needs and goals, providing strategic insights and recommendations to help drive your business forward. Upgrade your membership to take advantage of this valuable service.

    Transform Your Strategy with Personalized Market Research

  • Stay Up-To-Date with AI-Powered Newsletters & Alerts

    Relax knowing that you won’t miss a trend.

    Don’t miss out on important trends and insights. As a member of the PSFK iQ market research platform, you’ll receive regular newsletters and alerts from our team of researchers. These emails include in-depth analysis and expert insights, as well as digests created by our artificially intelligent algorithms to help you stay up-to-date on the most topical issues in the industry. Relax knowing that you won’t miss a beat with our comprehensive coverage.

    Stay Up-To-Date with AI-Powered Newsletters & Alerts

  • Find New Vendors to Activate Your Customer Experience

    Find your next partner on our market research software platform.

    Looking for the right partner to help you drive innovation and improve your customer experience? The PSFK iQ market research platform includes a searchable database of solution providers in areas such as ecommerce, conversational interfaces, customer experience, and real-time marketing tools. Our members can easily find and connect with potential vendors by simply clicking a button to request an introduction. Take advantage of this valuable resource to find the right partners for your business.

    Find New Vendors to Activate Your Customer Experience

Membership Pricing

Join over 150 market-leading brands, retailers, and agencies who are already using the PSFK iQ market research platform. Get instant access to our extensive library of reports, AI-powered newsletters and alerts, and the opportunity to receive personalized research papers each month. Local pricing is available for international businesses.

2 Week
Trial

FREE
  • 2 Week License
  • 1 User
  • Access Curated Selection of Sample Reports
  • Weekly Analysis Email
  • iQ Database Access
  • On-Demand Research Requests
Request Trial

Personal
Membership

$995 / month
  • Monthly or Annual License*
  • 1 User
  • 1 Report To Download Each Month
  • Weekly Analysis Email
  • IQ Database Access
  • On-Demand Research Paper for Additional Fee
Buy Now

Library Access
Membership

Upon Request
  • Annual License
  • 5, 10 or 25 Users
  • Unlimited Report Downloads
  • Weekly Analysis Email
  • iQ Database Access
  • On-Demand Research Paper for Additional Fee
Request More Info

Custom Research
Membership

Upon Request
  • Annual License
  • Enterprise-Wide
  • Unlimited Report Downloads
  • Weekly Analysis Email
  • iQ Database Access
  • 1 On-Demand Research Paper per Month included
Request More Info

When you sign-up, you join Innovators including:

Join 20% of the Fortune 500
PSFK's custom market research saved us a considerable amount of time scanning the industry to understand what tech solutions were present around the world. As a result, we were able to complete a robust due diligence around providers; and currently we are building a business case to implement this technology into the organization.
Aesop
Global Strategy Analyst
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Loving my PSFK iQ experience, the competitive intelligence and actionable insight. Great breadth of research, useful for finding answers to pressing business questions around consumer behavior and retail sales, and IQ is also great for go exploring for deeper insights. Like walking through a bookstore or library, sometimes it's nice to just browse. I use PSFK's market trends, quality insights and market research studies as an inspiration market research tool in my job. It's been awesome to connect with their team and level up my own thinking. With their qualitative insights iQ is one of the most important tools for market research. 
FastRope Labs
Global Strategy Analyst
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We have syndicated research subscriptions to various knowledge platforms and market research software, but PSFK stands out with fresh, highly relevant content, accurate insights and retail industry trends reports. Our business strategy decks and thought pieces are strongly influenced by the knowledge we gain from the market research firm PSFK. With their actionable market intelligence, PSFK iQ gives us the confidence that we need to tackle any client need within short notice.
Hansa Equity
Chief Digital Officer,
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PSFK answered our custom market research brief perfectly and then provided some deeper market knowledge. We met with the research team on the ask around consumer behavior. This market research company delivered in two parts to ensure they were meeting our expectations. This quick turn response helped us make business decisions on which parts we wanted to take on an important internal initiative.
Google
Head of Retail Advocacy
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Watch the PSFK iQ Market Research Platform in action

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