At the core of the PSFK iQ market research platform is a library of 400 reports which is updated weekly with a wide range of valuable insights.
Each report includes:
– Analysis of changing behaviors, consumer insights and expectations from the target market
– Identified drivers of these changes
– Quantitative insights from market research surveys
– Qualitative insights and tailored examples of innovation
On-Demand Research
Give the PSFK team a research brief and we'll deliver a custom white paper typically within a week.
The final papers provide actionable market intelligence that allows business leaders to make informed decisions.
– Consumer insights of target market’s changing behavioral traits and expectations
– Identified drivers of these changes plus market conditions
– Deeper market knowledge through industry-specific trends and related marketing strategies
– A detailed list of examples of innovation, customer experience, product development and marketing strategies
Weekly 'Insider' Analysis Email
Stay up to date with most topical issues from the PSFK Research team
With our in-depth analytical piece in your in-box, relax knowing that you won’t miss a trend.
– Each week receive our analysis piece with impactful insights.
– Dip into the business intelligence suite when you need to dig in for access to premium content.
– Use search terms to gather quality insights about your target market, competitive analysis and buyer personal.
Find New Vendor Partners to Activate Your Customer Experience
Find your next partner on our market research software platform.
PSFK iQ includes a searchable database of solution providers in areas such as ecommerce business, conversational interfaces, customer experience and real time marketing tools.
— Search soltion providers by trend or technology
— Ask for a vendor introduction with the click of a button
Case Studies + Benchmarks + Analysis
Unlock access to thousands of industry tracking benchmarks, case-studies and op-eds in a centralized innovation dashboard.
Ideal for enterprise market researchers looking for real answers and for business leaders who are trying to tackle the biggest business challenges.
– Critical research insights and fresh examples of innovation
– A wide range of examples current brand and retailer activity plus new consumer products and customer behavior patterns
– Start-ups and solution providers to track
– Stats and quotes from industry leaders and business data sources
Membership Pricing
Buy now to get instant access to our reports and join over 150 market leading brands, retailers and agencies who are already using PSFK iQ
PSFK's custom market research saved us a considerable amount of time scanning the industry to understand what tech solutions were present around the world. As a result, we were able to complete a robust due diligence around providers; and currently we are building a business case to implement this technology into the organization.
Aesop
Global Strategy Analyst
Loving my PSFK iQ experience, the competitive intelligence and actionable insight. Great breadth of research, useful for finding answers to pressing business questions around consumer behavior and retail sales, and IQ is also great for go exploring for deeper insights. Like walking through a bookstore or library, sometimes it's nice to just browse. I use PSFK's market trends, quality insights and market research studies as an inspiration market research tool in my job. It's been awesome to connect with their team and level up my own thinking. With their qualitative insights iQ is one of the most important tools for market research.
FastRope Labs
Global Strategy Analyst
We have syndicated research subscriptions to various knowledge platforms and market research software, but PSFK stands out with fresh, highly relevant content, accurate insights and retail industry trends reports. Our business strategy decks and thought pieces are strongly influenced by the knowledge we gain from the market research firm PSFK. With their actionable market intelligence, PSFK iQ gives us the confidence that we need to tackle any client need within short notice.
Hansa Equity
Chief Digital Officer,
PSFK answered our custom market research brief perfectly and then provided some deeper market knowledge. We met with the research team on the ask around consumer behavior. This market research company delivered in two parts to ensure they were meeting our expectations. This quick turn response helped us make business decisions on which parts we wanted to take on an important internal initiative.