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PSFK's custom market research saved us a considerable amount of time scanning the industry to understand what tech solutions were present around the world. As a result, we were able to complete a robust due diligence around providers; and currently we are building a business case to implement this technology into the organization.
Loving my PSFK iQ experience, the competitive intelligence and actionable insight. Great breadth of research, useful for finding answers to pressing business questions around consumer behavior and retail sales, and IQ is also great for go exploring for deeper insights. Like walking through a bookstore or library, sometimes it's nice to just browse. I use PSFK's market trends, quality insights and market research studies as an inspiration market research tool in my job. It's been awesome to connect with their team and level up my own thinking. With their qualitative insights iQ is one of the most important tools for market research.
We have syndicated research subscriptions to various knowledge platforms and market research software, but PSFK stands out with fresh, highly relevant content, accurate insights and retail industry trends reports. Our business strategy decks and thought pieces are strongly influenced by the knowledge we gain from the market research firm PSFK. With their actionable market intelligence, PSFK iQ gives us the confidence that we need to tackle any client need within short notice.
PSFK answered our custom market research brief perfectly and then provided some deeper market knowledge. We met with the research team on the ask around consumer behavior. This market research company delivered in two parts to ensure they were meeting our expectations. This quick turn response helped us make business decisions on which parts we wanted to take on an important internal initiative.