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PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.

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PSFK iQ. Where Innovators Turn for Research.

Our professional-grade research platform is designed specifically for Retail and CX leaders who want to know what’s next.

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PSFK iQ is your innovation cheat sheet

Harness the power of PSFK research any time, anywhere with PSFK iQ.

Whether you’re staying current on trends or need a real-time research partner to help you get ahead, count on PSFK iQ to deliver the info you need to make your next move.

On-Demand Research

Give the PSFK iQ team a research brief and we’ll deliver a custom white paper in about a week. Reports include:

  • – Analysis of changing behaviors and expectations
  • – Identified drivers of these changes
  • – Industry-specific trends
  • – Tailored examples of innovation
On-Demand Research
If you have a research question, let’s discuss it! Schedule a demo
  • Access the entire PSFK report library

    PSFK iQ members get access to:

    • – 350+ trend research reports
    • – Content that unfolds along the consumer journey
    • – New reports each month
    Access the entire PSFK report library
  • Case Studies, Op-Eds and Analysis

    Stay up to date with a feed of innovation news. Check in with PSFK iQ regularly to discover:

    • – Fresh examples of innovation
    • – Current brand and retailer activity
    • – Start-ups to keep an eye on
    • – Stats and quotes from industry leaders
    Case Studies, Op-Eds and Analysis
  • Find new vendor partners

    PSFK iQ includes a searchable database of vetted partners, products and service providers. Give our team with a brief and we can:

    • – Recommend a quality partner for the job
    • – Make introductions on the PSFK iQ platform
    Find new vendor partners
  • What our members are saying:
    PSFK's custom market research saved us a considerable amount of time scanning the industry to understand what tech solutions were present around the world. As a result, we were able to complete a robust due diligence around providers; and currently we are building a business case to implement this technology into the organization.
    What our members are saying:
    Global Strategy Analyst
  • What our members are saying:
    Loving my PSFK iQ experience, the competitive intelligence and actionable insight. Great breadth of research, useful for finding answers to pressing business questions around consumer behavior and retail sales, and IQ is also great for go exploring for deeper insights. Like walking through a bookstore or library, sometimes it's nice to just browse. I use PSFK's market trends and market research studies as an inspiration tool in my job. It's been awesome to connect with their team and level up my own thinking.
    What our members are saying:
    FastRope Labs
    Global Strategy Analyst
  • What our members are saying:
    We have syndicated research subscriptions to various knowledge and information platforms, but PSFK stands out with fresh, highly relevant content and retail industry trends reports. Our business strategy decks and thought pieces are strongly influenced by the knowledge we gain from the market research firm PSFK. PSFK iQ gives us the confidence that we need to tackle any client need within short notice.
    What our members are saying:
    Hansa Equity
    Chief Digital Officer,
  • What our members are saying:
    PSFK answered our custom market research brief perfectly and then some. We met with the research team on the ask around consumer behavior. The market research company delivered in two parts to ensure they were meeting our expectations. This quick turn response helped us determine which parts we wanted to take on an important internal initiative.
    What our members are saying:
    Head of Retail Advocacy

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