PSFK iQ contains insights & analysis that inspire retail and consumer experience innovation at the world’s leading brands.
Learn MoreI need some help with a new client brief. The water brand is repositioning itself here in Brazil as a brand that leaves "no waste behind," as single use plastic is being scrutinized.
"Sustainability is a theme that permeates a lot of our research. Let me steer you to some trends we've uncovered in the marketplace and showcase how brands are innovating around sustainability."
I'm exploring digital and analog disruption in the food and beverage industry in order to set the foundation for a growth strategy for my category. Things that are top of mind are meal kits, in-store cafes, nutrition classes, and digital/e-commerce experiences.
"Read our Reinventing The In-Store Grocery Shopping Experience report to understand how innovative ways grocers are attempting to elevate the in-store experience to give people a compelling reason to shop there instead of online or elsewhere."
I oversee a team that is tasked with looking over the horizon at technologies that could potentially impact our food and beverage portfolio business. Can you help us understand the landscape of technology that will impact our brand over the next decade?
"Absolutely. Given the speed at which technology moves these days, what is nascent today will be tablestakes tomorrow. We can help shine a light on progressive uses of cutting edge tech for you to consider as it applies to your brand portfolio."
I'm looking for some insights around millennial parents to support a strategy that we are developing for a local toy retailer. Can you help me identify some drivers for that cohort and highlight the types of experiences that resonate with them?
"Of course. Millenials, like all generations, have a unique set of values and desires. We can help idenitfy those values and map them back to retail and consumer experience innovation."
We are in the process of developing a vendor RFP focused on techonlogy that drives enhanced in-store experience. Can you gut check the brief and help us to idenitfy potential, best-in-class RFP participants?
"Sure, we're happy to help identify and recommend some vendors that we think have done great work in the experiential retail domain."
I am bringing a delegation to New York City to get face-to-face with innovative retail experiences. Are you able to point to some locations we should visit?
"Of course. We have several city tour guides for hot spots around the world including New York, Los Angeles, Seoul, Tokyo and more..."
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