In one of the most anticipated keynotes of PSFK 2017, Morgan Spurlock broke down the key elements of storytelling to make an impact

In one of the most anticipated keynotes of PSFK 2017, Morgan Spurlock broke down the key elements of storytelling to make an impact, which he has put into practice in his filmmaking career and production company Warrior Poets. He divulged behind-the-scenes anecdotes from his groundbreaking documentaries Super Size Me and The Greatest Movie Ever Sold and recalled how the two movies extended beyond themselves, inspiring audiences to consider the mechanisms behind practices that we take for granted as the norm.

Spurlock’s up-close-and-personal critique of McDonald’s quickly became a touchstone for the public’s troubling subjection to corporate America. So when it came time to get sponsors on board for his next project, he was deemed “brand cancer” and repeatedly rejected. Nonetheless, he was determined to make The Greatest Movie Ever Sold the “Iron Man of product placement.” Describing the road to produce what turned out to be the most sponsored movie ever, Spurlock emphasized persistence of vision: “No one wants to be first to say yes. Everybody wants to be first to be second.”

In one of the most anticipated keynotes of PSFK 2017, Morgan Spurlock broke down the key elements of storytelling to make an impact, which he has put into practice in his filmmaking career and production company Warrior Poets. He divulged behind-the-scenes anecdotes from his groundbreaking documentaries Super Size Me and The Greatest Movie Ever Sold and recalled how the two movies extended beyond themselves, inspiring audiences to consider the mechanisms behind practices that we take for granted as the norm.