PSFK founder Piers Fawkes talks to two 'Purplelist' experts about their reaction: first, Flynn Joffray from Oak Labs who is building store of the future concepts - and then Bonin Bough, a well known CPG and retail expert.

Tech giant Amazon has launched its new Amazon Go store: a prototype brick and mortar experience in its hometown of Seattle in Washington. In this show, PSFK founder Piers Fawkes talks to two ‘Purplelist’ experts about their reaction: first, Flynn Joffray from Oak Labs who is building store of the future concepts – and then Bonin Bough, a CPG and retail expert.

Tech giant Amazon has launched its new Amazon Go store: a prototype brick and mortar experience in its hometown of Seattle in Washington. In this show, PSFK founder Piers Fawkes talks to two ‘Purplelist’ experts about their reaction: first, Flynn Joffray from Oak Labs who is building store of the future concepts – and then Bonin Bough, a CPG and retail expert.