Pets As Family
In this show, Piers Fawkes explores how trends impacting human lives are also influencing the pet space.
As our living arrangements evolve, so do the relationships that we have with the animals we bring in to our homes. In this show, PSFK Founder and Editor-In-Chief Piers Fawkes explores how trends impacting human lives are also influencing the pet space.
After speaking to David, Piers also wanted to talk to some pioneers at the forefront of innovation in the pet sector. So he connected with Ed Hall who founded the pet-tracking system Petrics and Yaroslav Azhnyuk, the CEO of a hardware start-up that creates Petcubes.
So how will all this health engineering, wellness tracking and customized meals develop? Check out this research paper on Pet Trends for more insights.