Podcast: Why The Future Of Automotive Retail Is About The Drive, Not The Destination
In this episode, PSFK researchers present the latest insights on automotive retail, highlighting where leadings car brands are innovating along the path to purchase to enable curated, on-demand customer journeys and ownership experiences
Consumer expectations have changed when it comes to how they discover and buy products and services, increasingly demanding personalized and curated purchase and ownership experiences. This applies to the automotive space as well, but is something car brands often fall short on delivering.
In this show, PSFK Senior Strategist Penn Whaling and Strategist Conner Dial share highlights from PSFK's Automotive Debrief, explaining how automotive retailers can better enable customers to discover and purchase online as well as enjoy digitally integrated ownership, catering to the immersive digital path to purchase that customers have come to expect and creating shopping experiences in line with today's omnichannel retail landscape.
Lead image: stock photos from Maksym Povozniuk/Shutterstock