In this show, Bonobos' co-president explains how the brand's dedication to optimal fits for all sizes combined with its commitment to price parity distinguishes the retailer in the premium menswear space

In the apparel space, consumers are increasingly valuing quality over quantity, expressing demand for personalization and tailored fits. Bonobos has taken notice, and is accordingly not only extending its sizes for many of its most popular items, but also implementing research and customer feedback to ensure optimal fits in the larger cuts.

In an interview with PSFK, Bonobos co-president Brad Andrews details the lengths the brand has gone to in maintaining its standard of proper-fitting clothing for all men as well as delivering in-synch online and in-store shopping that reflects the retailer's focus on one-on-one, tailored experiences.