Podcast: How Bonobos Embodies Its ‘Fit For Every Man’ Ethos

Podcast: How Bonobos Embodies Its ‘Fit For Every Man’ Ethos

In this show, Bonobos' co-president explains how the brand's dedication to optimal fits for all sizes combined with its commitment to price parity distinguishes the retailer in the premium menswear space

PSFK
  • 11 october 2018

In the apparel space, consumers are increasingly valuing quality over quantity, expressing demand for personalization and tailored fits. Bonobos has taken notice, and is accordingly not only extending its sizes for many of its most popular items, but also implementing research and customer feedback to ensure optimal fits in the larger cuts.

In an interview with PSFK, Bonobos co-president Brad Andrews details the lengths the brand has gone to in maintaining its standard of proper-fitting clothing for all men as well as delivering in-synch online and in-store shopping that reflects the retailer’s focus on one-on-one, tailored experiences.

In the apparel space, consumers are increasingly valuing quality over quantity, expressing demand for personalization and tailored fits. Bonobos has taken notice, and is accordingly not only extending its sizes for many of its most popular items, but also implementing research and customer feedback to ensure optimal fits in the larger cuts.

+bonobos
+fashion & apparel
+Public
+retail
+Shopper education & assistance
+store experience & design

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.