Podcast: Driving Commerce With Content
In this show, PSFK shares insights from its Content & Commerce Debrief webinar, examining new ways retailers are using content to drive consumers down the purchase path
Listen as PSFK President of Research and Strategy Scott Lachut and Senior Strategist Penn Whaling share insights from PSFK's Content And Commerce Debrief, which looks at how brands can take content and translate it into new retail opportunities.
Retail today is a distributed process. Rather than going to the source, consumers are discovering branded content through new external avenues. This report explores the current ways consumers are shopping, their new media behaviors and their current expectations, as well as how retailers are turning to social media and other external routes to drive consumers to their sites, ultimately leading them down the path to purchase.
Lead image: woman holding card and using tablet stock photo from aodaodaodaod/Shutterstock