In this episode, CEO of online media brand Fatherly shares how his publication uniquely blends content with commerce, as well as how a recent real-life popup served to further drive engagement and conversions

Fatherly is a multimedia brand dedicated to creating content to support the contemporary millennial man, with a focus on parenting from the male perspective. In this show, PSFK speaks with Fatherly's CEO, Michael Rothman, about the publication's unique blend of content and commerce, as well as and how its recent popup activation, called the Playroom, functioned as a solution for driving brand engagement and product sales in a more authentic, experiential way.

For more from innovative brands like Fatherly, see PSFK's reports and newsletters

Fatherly is a multimedia brand dedicated to creating content to support the contemporary millennial man, with a focus on parenting from the male perspective. In this show, PSFK speaks with Fatherly's CEO, Michael Rothman, about the publication's unique blend of content and commerce, as well as and how its recent popup activation, called the Playroom, functioned as a solution for driving brand engagement and product sales in a more authentic, experiential way.

For more from innovative brands like Fatherly, see PSFK's reports and newsletters.